Market Research SIG – 4th Wednesday of each month

The AMA Market Research SIG offers a regular forum for marketers and market researchers to network and discuss market research issues, trends, techniques and methodologies, as well as industry challenges and opportunities. A facilitation format is utilized to enhance group discussion.

We welcome you to attend our monthly meetings which are typically held on the 4th Wednesday of the month. Sessions run from 7:45 a.m. – 9:00 a.m., and are held at our NEW LOCATION:
Consumer Clarity (at OfficeKey offices in Rookwood Tower)
3805 Edwards Road, Suite 550
Cincinnati, OH 45209.

There is no cost for members to attend and non-members are $15.

The AMA Market Research SIG is led by Dennis Devlin, President/CEO of Consumer Clarity. For questions regarding the SIG, please contact him at 859.372.6688 or at dennis.devlin@consumerclarity.com.

Following is a list of recent AMA Market Research SIG session topics:

• A Dozen Predictions for a New Decade in Market Research
• Truth & Lies About Why We Buy
• Online Sampling from the Catbird Seat
• Social Media Market Research
• Online Qualitative Research
• The Changing Landscape of Market Research
• Research’s Change of Focus to Reach the New Consumer
• Has Market Research Kept Pace with the Evolving Consumer?
• Hispanic Research
• Political Research
• Market Research Reporting
• Making Secondary Research Work for your Organization
• Small Business Market Research
• Mobile Market Research
• Industry Challenges with Data Quality

Please visit the upcoming events page to register for an upcoming AMA Market Research SIG meeting.