It’s starting to look like spring again – time to come out of hibernation and get out!  Please join the American Marketing Association young professionals at Blackfinn downtown for a great networking opportunity.  Thanks to Blackfinn, we’ll enjoy happy hour prices on drinks from 6-8pm and sample a few appetizers. Register today.

It’s starting to look like spring again – time to come out of hibernation and get out!  Please join the American Marketing Association young professionals at Blackfinn downtown for a great networking opportunity.  Thanks to Blackfinn, we’ll enjoy happy hour prices on drinks from 6-8pm and sample a few appetizers.  Questions – CincyAMA.yp@gmail.com

When:
Tuesday, March 23 – 6:00 p.m. – 9:00 p.m.

Where:
BlackFinn – (downtown)
19 East 7th Street
Cincinnati, OH 45202

Cost:
Invite your friends. The event is free, to all but drinks are the attendees’ responsibility.

Register below for this event.

The three half-day seminars, designed to meet the immediate needs of today’s marketers, will be facilitated by Xavier University Williams School of Business’ visiting professors, all leading practitioners in their fields.  The courses will help YOU become the go-to marketing resource within your company and give you the know-how to take your brand(s) to the next level. For more information or to register, go here!

Join us on March 10th for the Interactive Marketing SIG.  We will have a discussion of Location-based services such as Foursquare and Loopt and how businesses can use these tools to market their businesses and monitor customer feedback.  Register today!

About the SIG
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.

The meeting is for AMA and Northern KY Chamber members only, and there is no cost to attend.

When:
Friday, March 26, 2010
7:45 a.m. to 9:00 a.m.

Where:
NKY Chamber of Commerce, NOR-Com Room
(300 Buttermilk Pike, 0.25 miles east of I-75)

Cost:
AMA and Northern KY Chamber Members only
No cost to attend

Register below for this event.

When:
Tuesday, March 23, 2010 – Meets on the 4th Tuesday of every month

Where:
Kenwood Towers, 1st Floor Conference Room, Next to Skip’s Deli
8044 Montgomery Road (I-71 & Montgomery Road)

Time:
11:30 am – 1:00 pm. Participants should bring business cards

Cost:
There is no cost to attend although those taking part usually buy their own lunch. Skip’s Deli is right next to conference room.

Register below for this event.

About the SIG
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment. Speaker and topic to be announced.

When:
Thursday, March 11, 2010
7:45 a.m. to 9:00 – 9:15* a.m.

Meetings are held the second Thursday of each month.

Where:
University of Phoenix located at 9050 Centre Point Drive in West Chester. The meeting will be in classrooms located on the first floor in either room 106 or across the hall in room 105.

(*Feel free to leave at 9:00 am, some members stay a little later when their schedule is flexible.)

Cost:
Members – Free!
Non-members – $10
Students – Free

Register below for this event.

Join us on March 10th for the Interactive Marketing SIG.  We will have a discussion of Location-based services such as Foursquare and Loopt and how businesses can use these tools to market their businesses and monitor customer feedback.

About the SIG
Interactive Marketing SIG members explore today’s interactive marketing environment including internet marketing, online advertising, web design, website development, mobile marketing, and social media.

Special Thanks to Our Sponsor:

When:
Wednesday, March 10, 2010

The Interactive Marketing SIG meets on the second Wednesday of each month.

Where:
Web Media Tools
18 West 7th Street, 3rd floor (between Vine & Race on the north side of the street above Provident Camera)

Parking is available nearby, including down the street at the Gramercy Garage (7th & Elm) and a block away at Fountain Square.

Time:
11:30 a.m. – 1:00 p.m.

Cost:
Members – Free
Non-Members – $10.00
Students – Free

Register below for this event.

Sponsored by: The American Modern Insurance Group (AMIG)
Hosted by: The Cincinnati AMA and Xavier University

The three half-day seminars, designed to meet the immediate needs of today’s marketers, will be facilitated by Xavier University Williams School of Business’ visiting professors, all leading practitioners in their fields.  The courses will help YOU become the go-to marketing resource within your company and give you the know-how to take your brand(s) to the next level.  Sessions are for marketers with five or more years of experience

Seminar 1 • April 6 • 8 a.m. – 12 p.m.

Succeeding In A Networked Economy
This session will provide a decision framework for B2C and B2B marketing executives and directors responsible for developing a strategy in the networked economy —in other words, to gain understanding and insight into the strategic value of new technology and media forms in driving: Awareness – Sales – Loyalty.

Seminar 2 • May 4 • 8 a.m. – 12 p.m.

IMMERSION: Experiential Consumer Insight
The consumer is in the driver’s seat – they choose when, where, and how they will engage with your company and your brand(s).  Successful marketers are designing everything based on an in-depth understanding of consumer needs. This session will incorporate theory, examples and hands-on exercises to teach you how to capture and employ strategies from consumer insights.

Seminar 3 • June 10 • 8 a.m. – 12 p.m.

The Real Measure of Success: Mastering ROMI (Return on Marketing Investment)
Now more than ever, marketers are being challenged to bring accountability to their campaigns and to justify their marketing spend. This session will focus on the tools and means that will allow participants to measure the results of any marketing campaign, to consistently determine their return on marketing investment (ROMI), and to revise their plans to enhance ongoing marketing efforts.

Thanks to our Sponsors!

When:
Tuesday, April 6, 2010
8:00 a.m. – Noon

Tuesday, May 4, 2010
8:00 a.m. – Noon

Thursday, June 10, 2010
8:00 a.m. – Noon

Where:
Xavier University, Cintas Center
1624 Herald Avenue
Cincinnati, OH 45237

Cost:
3- Seminar Package
Members     $99 /course, $297 for 3
Non-Member    $116/course, $348 for 3

Purchased Separately
Members    $125/course, $375 for 3
Non-Member $149/course, $447 for 3

Registration
http://www.xavier.edu/xlc/courses/CincinnatiAMA.cfm

This intense 1½ day training program focuses on the most critical elements of marketing research. It covers the technical aspects of the marketing research process such as sampling, questionnaire design and analysis. You will spend significant time exploring real life marketing challenges that organizations can address using proper research methods. Examples include evaluating key brand elements, new product development and customer segmentation. Most of all, you will leave Marketing Research Boot Camp® with highly usable information to take back and implement immediately.

Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!

What You Will Learn:

• How marketing research works to help achieve strategic and tactical marketing goals
• Fundamentals of research including:
- How to Initiate a Project, Including Developing Research Objectives and Setting Action Standards
- Translating information needs into research questions
- Questionnaire design
- Data collection methods
- Qualitative, quantitative, and experimental research methods
- Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians)
- Reporting, action planning and feedback loops

Who Should Attend
-   Marketing researchers new to the field
-  Seasoned marketers who need an introduction or refresher to marketing research, and
- Marketing practitioners who interface with marketing research suppliers

About the Instructor – Jacqueline M. Dawley, Ph.D.
Dr. Dawley is President of Insight Analysis, a consulting firm that specializes in the use of multivariate statistical analyses for marketing research applications.  She has had extensive experience in quantitative research for consumer and industrial products and services, completing analysis for a range of marketing applications, including market segmentation, new product development, perceptual mapping, ad tracking, attitude and psychographic modeling and promotion evaluation.  Dr. Dawley occasionally teaches courses in research methods, statistics and consumer behavior and marketing at the University of San Francisco, San Francisco State University and the University of Ljubljana, Slovenia.

Agenda:

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided
Day 2:
8am – noon
Continental Breakfast and Breaks provided

The specific items covered in Day 1 and Day 2 are tailored to the needs of the attendees.

Additional Topics include.
-  Market Segmentation
-  Attitudes and Usage Studies
-  New Product Development
-  Product Design and Pricing

Location:
Kenwood Towers, 8044 Montgomery Road, 45236

Member Price – $495
Non-member Price (includes AMA membership) – $740

To register:http://www.marketingpower.com/Calendar/Pages/2010%20BC%20MarketingResearchBootCampCincinnati.aspx