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When:(4th Friday of the month)
Friday, January [...]]]> Topic: Using social media vs. web advertising in B2B marketing
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.

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When:(4th Friday of the month)
Friday, January 27, 2012

Where:
NKY Chamber of Commerce, NOR-Com Room
300 Buttermilk Pike (0.25 miles east of I-75)
Fort Mitchell, KY 41017

Time:
7:45 a.m. to 9:00 a.m.

Cost:
AMA and Northern KY Chamber Members only
No cost to attend

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About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.

Eric Meyer of Sunny Delight will share some information from [...]]]> Topic: Using Research to Replace the Innovation Funnel
Facilitator: Eric Meyer, Director – North America Insights & Innovation, Sunny Delight Beverage Company

About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.

Eric Meyer of Sunny Delight will share some information from a recent talk he gave at the Energizing Innovation Conference in November. He will discuss how to increase the odds of in-market success by handing the reigns of concept, product, and package development over to the target consumers using a controlled process and creative tools and techniques. Skillfully guiding consumers through simultaneous creation of top scoring concepts, gold standard products and winning packaging can remove the fuzziness from the front end of innovation. He will provide an understanding of target market identification, target market mining, protostorming and proposition creation.

Facilitator – Eric Meyer, Sunny Delight
Eric Meyer is Director of Insights & Innovation at Sunny Delight Beverages Company. He has nearly 30 years of experience in consumer product goods innovation with P&G, Sara Lee and Sunny Delight. His roles have been a blend of product development and consumer insights leveraged to create and execute innovation strategy. Eric has worked in many different categories both domestically and internationally.

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When: (4th Wednesday of the month)
Wednesday, January 25, 2012

Where: NEW LOCATION!
Consumer Clarity (at OfficeKey offices in Rookwood Tower)
3805 Edwards Road, Suite 550
Cincinnati, OH 45209
Please note: Elevator access to 5th Floor available by 7:45 a.m.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
AMA Members – Free!
Non-members – $15
Students – Free!

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The two most significant issues facing sales leadership today are (1) how do I hire the right sales person for the solutions we sell and the way [...]]]> Topic: Best Practices for Sales Recruitment and Retention
Facilitator: Don Gray
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.

The two most significant issues facing sales leadership today are (1) how do I hire the right sales person for the solutions we sell and the way we sell and (2) how do I retain my best sales talent so that I can grow my business?

We will explore the best practices around sales recruitment that guide you the hiring process.  We will examine building a benchmark of top performance, how to prepare for the interview process, and the value and role of assessments.  We will also look at how to leverage this process to help organizations retain and grow their best talent.

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Thanks to our sponsor!

When: (3rd Tuesday of the month)
Tuesday, January 17, 2012

Where:
Cintas Center at Xavier University
(Executive Boardroom)
1624 Herald Avenue
Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
Members – Free
Non-members – $15
Students – Free

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About this SIG: For health system executives,  administrators, and health IT professionals interested in a high level discussion of strategic planning for opportunities in internet, mobile and social technologies in healthcare [...]]]> Topic: Technology-Driven Opportunities in Healthcare Marketing II – Mobile Strategy
Facilitator: Sandra Sims, Marketing Director St. Elizabeth Healthcare, and Tim Bankes, CEO, Libertas Technologies

About this SIG: For health system executives,  administrators, and health IT professionals interested in a high level discussion of strategic planning for opportunities in internet, mobile and social technologies in healthcare marketing. 

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When:
Thursday, January 5, 2012

Where: NEW LOCATION!
St. Elizabeth Covington
1500 James Simpson, Jr. Way
Covington, KY 41011
Parking available in the front of the building.
Conference A – go in the front entrance and turn left to conference room.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
Members – Free
Non-Members – $15
Students – Free

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In a day where overseeing people at differing global geographic locations is becoming commonplace, managers need [...]]]> Topic:  Off-shore Development: Project Management in a Global Team Environment
Facilitator: Ashwin Rao, PMP, CSM
About this SIG: Insight on a range of international business and cultural topics that help participants expand more effectively into global markets.

When: (2nd Tuesday of the month)
Tuesday, December 13, 2011

Where:
Xavier University, Williams School of Business: Smith Hall in Room 141 (Executive MBA Classroom)
3718 Ledgewood Drive, 45207

Time:
7:45 a.m.- 9:00 a.m.

Cost:
Members – Free!
Non-Members – $15
Students – Free!

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Whether you have been a member for some time, are brand new to the AMA or are thinking about becoming a member, feel free to join us at the “Member Orientation.’ We will introduce you to all of the resources that AMA has [...]]]> Member Orientation – Get the Most Out of Your AMA Membership

Whether you have been a member for some time, are brand new to the AMA or are thinking about becoming a member, feel free to join us at the “Member Orientation.’ We will introduce you to all of the resources that AMA has to offer–the AMA website, SIG group activities, networking lunches and other AMA benefits.

There is no cost to attend. Non-members welcome.

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When:
Wednesday, December 7. 2011

Where:
Kenwood Towers – 1st Floor Meeting Room
8044 Montgomery Road, ( I-71 & Montgomery Road)

Time:
8:00 a.m. – 8:30 a.m. - Networking & complimentary continental breakfast
8:30 a.m. – 9:30 a.m. – Program

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David Linger, Director of Technology Partnerships and Commercialization for GE Aviation, will discuss the evolving approach to Open Innovation. He will share with us how GE Aviation is leveraging the traditional model of using a larger internal research and development lab with internal [...]]]> Topic: Innovation: A Global Hybrid Model Leveraging The “Old” With the “New”

David Linger, Director of Technology Partnerships and Commercialization for GE Aviation, will discuss the evolving approach to Open Innovation. He will share with us how GE Aviation is leveraging the traditional model of using a larger internal research and development lab with internal and external on-line communities to spur innovation and growth globally.  His presentation will include:

• Discussion points regarding the various inputs to the innovation process
• Decision science aspects shown through examples
• Scalable processes that work to reduce the burden on resources
• The importance of an innovation portfolio management tool to prioritize, track, measure, connect, and communicate the ideas across the enterprise
• Importance of leadership and culture to successful innovation processes

In his role at GE Aviation, Mr. Linger has responsibility for cultivating an open innovation culture within the company as well as driving technology transfer and collaborative programs. Mr. Linger has 20 years experience and success in bringing new technology and innovations to market.

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When:
Friday, November 18, 2011

Where:
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program

NEW LUNCHEON OPTION:
Please note we have a new dessert and coffee only option (no lunch).
Cost:
AMA Members – Lunch included
$30 for Reservations made by November 15
$35 for Reservations made after November 15

AMA Members – Dessert and coffee only (no lunch)
$15 (please note you are not allowed to bring your own lunch to the Cintas Center)

Non-Members – Lunch included
$45 for Reservations made by November 15
$50 for Reservations made after November 15

Non-Members – Dessert and coffee only (no lunch)
$25 (please note you are not allowed to bring your own lunch to the Cintas Center)

Students
AMA Student Members – $10
Non-Member Students  – $25

Lunch menu – Meat or vegetable lasagna

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For questions or suggestions for the Nonprofit Marketing SIG, please contact Lisa Desatnik, lisadesatnik@gmail.com or call 513-984-5474.

Topic: Measuring communication effectiveness
Facilitator: Brian MacConnell, Freestore Foodbank vice president of communications & strategy
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.

For questions or suggestions for the Nonprofit Marketing SIG, please contact Lisa Desatnik, lisadesatnik@gmail.com or call 513-984-5474.

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Imagine thousands of choir members from all across the globe, dressing in traditional attire and parading through the streets [...]]]> Topic: A Brand Equity Match: Cincinnati USA and the 2012 World Choir Games
Presenter: Dan Lincoln, President and CEO, Cincinnati USA Convention & Visitors Bureau

Imagine thousands of choir members from all across the globe, dressing in traditional attire and parading through the streets of downtown Cincinnati USA. That is how the seventh World Choir Games will get under way on July 4, 2012, when the largest international choral competition in the world comes to North America for the first time.

The Olympics of choral music will bring 20,000 participants and tens of thousands of visitors from more than 70 countries to Cincinnati for what will be the largest and most significant international arts event in the city’s history. There will also be entertainment-packed opening and closing ceremonies, awards ceremonies and hundreds of public performances, including “Friendship concerts,” free choral performances on city streets, public squares, attraction venues and parks.

Join us at the October 21 luncheon to hear our presenter, Dan Lincoln, President and CEO for the Cincinnati USA Convention & Visitors Bureau, discuss how this event is a perfect fit for our city and how  it matches with one of Cincinnati USA’s core brand equities. He will describe what efforts are being taken now to “brand” Cincinnati USA and how the value of this event can extend beyond the 11 days of the summer of 2012.

Since March of 2006 Dan has led the CCVB as President and CEO. His focus has been on reinvigorating the region’s convention and meetings industry by bringing high volume, high impact groups to Downtown, Hamilton County and the Cincinnati USA region.  Dan works closely with local community leaders, and corporate and hospitality partners to establish Cincinnati as a world-class tourism and meetings destination.

Reserve your spot today to learn about the branding of the largest global event to ever be hosted in Cincinnati and how it will bring a worldwide spotlight to our city.

Thanks to our luncheon sponsor!

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When:
Friday, October 21, 2011

Where:
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program

NEW LUNCHEON OPTION:
Please note we have a new dessert and coffee only option (no lunch).
Cost:
AMA Members – Lunch included
$30 for Reservations made by October 18
$35 for Reservations made after October 18

AMA Members – Dessert and coffee only (no lunch)
$15 (please note you are not allowed to bring your own lunch to the Cintas Center)

Non-Members – Lunch included
$45 for Reservations made by October 18
$50 for Reservations made after October 18

Non-Members – Dessert and coffee only (no lunch)
$25 (please note you are not allowed to bring your own lunch to the Cintas Center)

Students
AMA Student Members – $10
Non-Member Students  – $25

Lunch menu – Open faced turkey and mashed potatoes. (if you prefer a vegetarian meal, please indicate on bottom of reservation form).

Register for this event