–Our first time at the private Wetherington Golf & Country Club in West Chester
–A partner organization, the Great Lakes Chapter of the Marketing Research Association
–The event on a Friday afternoon rather than the Mondays of years past
[...]]]> We have 4 great new things for this year’s golf outing!

–Our first time at the private Wetherington Golf & Country Club in West Chester
–A partner organization, the Great Lakes Chapter of the Marketing Research Association
–The event on a Friday afternoon rather than the Mondays of years past
–A post-golf happy hour at Wetherington for non-golfers

Save the date and watch for more details coming soon.  If you’d like to reserve a foursome, sponsorship or prize donations, please contact John Fox at 658-3699 or John@JohnFoxMktg.com

About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.

When: (4th Wednesday of the month)
Wednesday, June 27, 2012

Where:
Consumer Clarity (at OfficeKey offices in Rookwood Tower)
3805 Edwards Road, Suite [...]]]> Brainstorming Session
Facilitator:  Susan Frede, Lightspeed Research

About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.

When: (4th Wednesday of the month)
Wednesday, June 27, 2012

Where:
Consumer Clarity (at OfficeKey offices in Rookwood Tower)
3805 Edwards Road, Suite 550, Cincinnati, OH 45209
Please note: Elevator access to 5th Floor available by 7:45 a.m.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
AMA Members – Free!
Non-members – $15
Students – Free!

When: (4th Tuesday of the month)
Tuesday, June 26, 2012

Where:
Kenwood Towers, 1st Floor Conference Room, Next to Skip’s Deli
8044 Montgomery [...]]]> About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.

When: (4th Tuesday of the month)
Tuesday, June 26, 2012

Where:
Kenwood Towers, 1st Floor Conference Room, Next to Skip’s Deli
8044 Montgomery Road (I-71 & Montgomery Road), Cincinnati, OH 45236

Time:
11:30 a.m. – 1:00 p.m.

Cost:
There is no cost to attend although those taking part usually buy their own lunch. Skip’s Deli is right next to conference room. Participants should bring business cards.

We’ll talk about what makes for good posts and explore WordPress as a platform.
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.

For questions or suggestions for the Nonprofit Marketing SIG, please contact Lisa Desatnik, lisadesatnik@gmail.com [...]]]> Topic:  Telling your story with a blog

We’ll talk about what makes for good posts and explore WordPress as a platform.
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.

For questions or suggestions for the Nonprofit Marketing SIG, please contact Lisa Desatnik, lisadesatnik@gmail.com or call 513-984-5474.

When: (4th Friday of the month)
Friday, June 22, 2012

Where:
Jewish Hospital – Kenwood (Conference Rm AB on 2^nd floor just above the gift shop through the main entrance)
4777 E. Galbraith Road, Cincinnati, OH 45236

Time:
7:45 a.m. – 9:00 a.m.

Cost:
Members – Free
Non-Members – $15
Students – Free

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.

When: (4th Friday of the month)
Friday, June 22, 2012

Where:
NKY Chamber of Commerce, NOR-Com Room
300 Buttermilk [...]]]> Topic: Traditional Channels B2B: Plan/Mix/Fit

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.

When: (4th Friday of the month)
Friday, June 22, 2012

Where:
NKY Chamber of Commerce, NOR-Com Room
300 Buttermilk Pike (0.25 miles east of I-75), Fort Mitchell, KY 41017

Time:
7:45 a.m. to 9:00 a.m.

Cost:
Members – Free!
Non-members – $15

Where:
Kenwood Towers, 1st Floor Conference Room, Next to Skip’s Deli
8044 Montgomery Road [...]]]> About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.

When: (4th Tuesday of the month)
Tuesday, May 22, 2012

Where:
Kenwood Towers, 1st Floor Conference Room, Next to Skip’s Deli
8044 Montgomery Road (I-71 & Montgomery Road), Cincinnati, OH 45236

Time:
11:30 a.m. – 1:00 p.m.

Cost:
There is no cost to attend although those taking part usually buy their own lunch. Skip’s Deli is right next to conference room. Participants should bring business cards.

One of the most difficult tasks sales and marketing do is coming up with accurate sales forecasts.  This month we will talk about how different companies develop sales forecasts, and what information and techniques we use to improve sales forecasts.

About this SIG: Leadership and community opportunity for [...]]]> Topic: Improving Sales Forecast Accuracy

One of the most difficult tasks sales and marketing do is coming up with accurate sales forecasts.  This month we will talk about how different companies develop sales forecasts, and what information and techniques we use to improve sales forecasts.

About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.

Thanks to our sponsor!

When: (3rd Tuesday of the month)
Tuesday, May 15, 2012

Where:
Cintas Center at Xavier University (Executive Boardroom)
1624 Herald Avenue, Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
Members – Free
Non-members – $15
Students – Free

Winning customers just may be the easiest thing you do in growing your business.  Retaining them and making them happy over the long run often times is more difficult.  Even though you have successfully sold your customers on the value of your solution and your company, there is no [...]]]> Strengthening Customer Relationships

Winning customers just may be the easiest thing you do in growing your business.  Retaining them and making them happy over the long run often times is more difficult.  Even though you have successfully sold your customers on the value of your solution and your company, there is no guarantee that they will stay with you.  An often overlooked approach for retaining customers and reducing churn is to develop a process to continuously reinforce your total value to your customers in a way that they will recognize and appreciate.

Join us Thursday, April 26 as the AMA welcomes Don Gray, founder and President of Sales Engineering Group.  Don will provide insights on how you can improve the way you reinforce your value to your customers and have them recognize what you have done for them.  The seminar is based on the principles from the book, The Paradox of Excellence – How great Performance Can Kill Your Business, by David Mosby and Michael Weissman.  Don will share with you insights into:

• How you become invisible to your customers until it really matters
• Examples of how companies have implemented value reinforcement processes
• Techniques for developing your own value reinforcement process

Don has 25+ years experience working with B2B organizations across a variety of industries.  He has held positions in sales and sales leadership, marketing, international management, and strategic planning.  He founded the Sales Engineering Group ten years ago to help B2B organizations improve their customer acquisition and retention. He attended Cleveland State University and the University of Texas at Dallas where he majored in Business and Marketing.  He has written and published several articles on value development, value reinforcement, and sales process.  He has also given numerous talks on the above mentioned topics.

Please join us on April 26 for this informative and interactive seminar on Strengthening Customer Relationships.
When:
Thursday, April 26, 2012

Where:
Kenwood Towers – 1st Floor Conference Room (next to Skip’s Deli)
8044 Montgomery Road, ( I-71 & Montgomery Road)

Time:
8:00 a.m. - 8:30 a.m. – Registration & continental breakfast
8:30 a.m. – 10:30 a.m. – Seminar

Cost:
AMA Members
$30 for Reservations made by April 23
$35 for Reservations made after April 23

AMA Student Members – $10
Non-member Students – $25

Non-Members
$45 for Reservations made by April 23
$50 for Reservations made after April 23

With thousands of choices to be made before consumers enter any store, and thousands more once in the aisle, brands must find ways to break through the clutter while keeping true to themselves and finding relevance to their consumers. Shopper marketing has challenged many long-held beliefs [...]]]> Shopper Centric Design: Enhancing Brand Performance in Stores

With thousands of choices to be made before consumers enter any store, and thousands more once in the aisle, brands must find ways to break through the clutter while keeping true to themselves and finding relevance to their consumers. Shopper marketing has challenged many long-held beliefs about brand management, and is changing the way many manufacturers approach communications. Brand managers are now putting the store at the center of communications development, driving greater alignment between traditional and in store communications. While the focus of this topic is on CPG brands; there’s much to think about in terms of how consumers in all segments make decisions at respective points-of-purchase.

By attending the April 20 executive luncheon you will learn from our presenter, Kelly Smith, Group Creative Director of LPK – what helps brands get noticed in stores, how brands are developing compelling stories and unique positions, addressing navigation, purchase barriers and more. He will discuss how Shopper Centric strategies integrate shopper behavior, retailer knowledge and brand building expertise to enhance in store brand performance, including

1. De-Selection Barriers
2. Selection Barriers
3. In-store Design and Communication Principles

As a Group Creative Director, Kelly has earned a reputation as a provocateur and creative strategist. Kelly built a career over more than twenty years in design, advertising and branding, and has served as a strategic leader across LPK for more than eight years. His passion for building brands that develop relationships with their audiences and create brand communities has carried him around the world for clients in categories as diverse as retail, consumer packaged goods and home improvement to audio, financial services and pharmaceutical. Kelly is a recognized facilitator and trainer, having led workshops on innovation, retail strategy, corporate vision and mission, brand equity and architecture, consumer segmentation and other topics for a wide variety of audiences.

When:
Friday, April 20, 2012

Where:
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program

NEW LUNCHEON OPTION:
Please note we have a dessert and coffee only option (no lunch).
Cost:
AMA Members – Lunch included
$30 for Reservations made by April 17
$35 for Reservations made after April 17

AMA Members – Dessert and coffee only (no lunch)
$15 (please note you are not allowed to bring your own lunch to the Cintas Center)

Non-Members – Lunch included
$45 for Reservations made by April 17
$50 for Reservations made after April 17

Non-Members – Dessert and coffee only (no lunch)
$25 (please note you are not allowed to bring your own lunch to the Cintas Center)

Students
AMA Student Members – $20
Non-Member Students  – $25

Lunch menu – Grilled Chicken Breast Piccata (if you prefer a vegetarian meal, please indicate on bottom of reservation form.

Panel members with industry leaders from LPK, GE, Interbrand, Luxottica, and Perfetti Van Melle with backgrounds that have either risen to management levels or higher have been brought together to give advice and specific examples on how to do so.

About this SIG: Get together with other YPs for professional [...]]]> Topic: Climbing the Corporate Ladder

Panel members with industry leaders from LPK, GE, Interbrand, Luxottica, and Perfetti Van Melle with backgrounds that have either risen to management levels or higher have been brought together to give advice and specific examples on how to do so.

About this SIG: Get together with other YPs for professional development, networking, and social events.  The group has strong connections with the AMA national  and Greater Cincinnati region, which provides a wide range of resources to develop a strong career. We offer opportunities that help you get connected with the right people, companies and career opportunities.

Where:
Cintas Center at Xavier University
1624 Herald Avenue, Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
6:00 pm – 7:00 pm. – panel discussion
7:00 pm – 8:00 pm – reception

Cost:
Members – Free!
Non-Members – Free!
Students – Free!