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About this SIG: Get together with other YPs for professional development, networking, and social events. The group has strong connections with the AMA national and Greater Cincinnati region, which provides a wide range of resources to develop a strong career. We offer opportunities that help you get connected with the right people, companies and career opportunities. [...]
Topic: Using social media vs. web advertising in B2B marketing
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Using Research to Replace the Innovation Funnel
Facilitator: Eric Meyer, Director – North America Insights & Innovation, Sunny Delight Beverage Company
About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.
Topic: Best Practices for Sales Recruitment and Retention
Facilitator: Don Gray
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: Technology-Driven Opportunities in Healthcare Marketing II – Mobile Strategy
Facilitator: Sandra Sims, Marketing Director St. Elizabeth Healthcare, and Tim Bankes, CEO, Libertas Technologies
About this SIG: For health system executives, administrators, and health IT professionals interested in a high level discussion of strategic planning for opportunities in internet, mobile and social technologies in healthcare [...]
Topic: Off-shore Development: Project Management in a Global Team Environment
Facilitator: Ashwin Rao, PMP, CSM
About this SIG: Insight on a range of international business and cultural topics that help participants expand more effectively into global markets.
Member Orientation – Get the Most Out of Your AMA Membership
Whether you have been a member for some time, are brand new to the AMA or are thinking about becoming a member, feel free to join us at the “Member Orientation.’ We will introduce you to all of the resources that AMA has [...]
Topic: Innovation: A Global Hybrid Model Leveraging The “Old” With the “New”
David Linger, Director of Technology Partnerships and Commercialization for GE Aviation, will discuss the evolving approach to Open Innovation. He will share with us how GE Aviation is leveraging the traditional model of using a larger internal research and development lab with internal [...]
Topic: Measuring communication effectiveness
Facilitator: Brian MacConnell, Freestore Foodbank vice president of communications & strategy
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.
Topic: A Brand Equity Match: Cincinnati USA and the 2012 World Choir Games
Presenter: Dan Lincoln, President and CEO, Cincinnati USA Convention & Visitors Bureau
Topic: The role of metrics and dashboards in improving sales performance
Facilitators: Bruce Gerken, Sales Executive at Convergys along with Steve Platt and Don Gray
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: Doing Business in India: the current economic state of India and implications for U.S. Business partnerships and investment
Facilitator: Ravi Chinta, Ph.D., Associate Professor, Management and Entrepreneurship
About this SIG: Insight on a range of international business and cultural topics that help participants expand more effectively into global markets.
About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: How to take a “new look at your sales team
Facilitator: Steve Maril, VP Sales & Marketing, Campbell Hausfeld
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: Brainstorming topics for the next 6+ months. Come with your B2B-focused ideas.
Facilitator: Bill Powell, ClearPointe Communications Inc.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Does your recruiting process attract top performers and “close the sale?”
Facilitator: Susan LaBonte, CEO & Sales Connoisseur of ConnectionPointCommunications
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: What are the priorities of a good non-profit marketing plan?
Facilitator: Bill Powell, Clearpointe Communications LLC
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.
Topic: Digital Media at retail and out-of-home: Emergence of a new B2B media-and-technology market
Facilitator: Bill Collins, Principal of DecisionPoint Media Insights LLC
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Using Quality Data in Healthcare Decision Making
Facilitators: Karla Webb and Maureen Donnellan
About this SIG: Collaborative environment for Healthcare marketers to discuss and explore the unique challenges they face.
Topic: Best Practices in Mobile Design
Facilitators: Jeremy Thobe & Jesy Herron, US Digital Partners
SOLD OUT! NO MORE REGISTRATION IS BEING ACCEPTED.
Partners in Competition – Making an exclusive model work for you
For two Cincinnati companies, competition is in everything they do. Whether it’s on the hardwood of the University of Kentucky’s basketball court or in corporate offices working together, competition is going to come into play at some point. However, while competition may [...]
Topic: Favorite Interactive Marketing Tools
Facilitator: Rob Bunting, Cincinnati I-marketing Group
NEW LOCATION & NEW TIME!
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media.
Topic: Likes, Followers, Sharing – Ways to Maximize the Power of Facebook
Facilitator: Sarah Felkey of SparkPeople
NEW LOCATION & NEW TIME!
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media.
Topic: Learn How Sales and Marketing Win at Dancing with the Stars
Facilitators: Steve Farfsing and J.C. Reaguer
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment.
Steve Farfsing will lead a [...]
Topic: Why/when to use print media—part of integrated marketing
Facilitator: Debbie Simpson, MultiCraft
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Innovations in E-Commerce and Social Media
Facilitator: Camille Popplewell, Vice President at Empower MediaMarketing
About this SIG: Insight on a range of international business and cultural topics that help participants expand more effectively into global markets.
About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.
Topic: Leveraging Online Video to Engage Customers
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media.
