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"General"
We have 4 great new things for this year’s golf outing!
–Our first time at the private Wetherington Golf & Country Club in West Chester
–A partner organization, the Great Lakes Chapter of the Marketing Research Association
–The event on a Friday afternoon rather than the Mondays of years [...]
Brainstorming Session
Facilitator: Susan Frede, Lightspeed Research
About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.
About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.
Topic: Telling your story with a blog
We’ll talk about what makes for good posts and explore WordPress as a platform.
Topic: Traditional Channels B2B: Plan/Mix/Fit
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.
Topic: Improving Sales Forecast Accuracy
One of the most difficult tasks sales and marketing do is coming up with accurate sales forecasts. This month we will talk about how different companies develop sales forecasts, and what information and techniques we use to improve sales forecasts.
Strengthening Customer Relationships
Winning customers just may be the easiest thing you do in growing your business. Retaining them and making them happy over the long run often times is more difficult. Even though you have successfully sold your customers on the value of your solution and your company, there is no [...]
Shopper Centric Design: Enhancing Brand Performance in Stores
With thousands of choices to be made before consumers enter any store, and thousands more once in the aisle, brands must find ways to break through the clutter while keeping true to themselves and finding relevance to their consumers. Shopper marketing has challenged many long-held beliefs [...]
Topic: Climbing the Corporate Ladder
Panel members with industry leaders from LPK, GE, Interbrand, Luxottica, and Perfetti Van Melle with backgrounds that have either risen to management levels or higher have been brought together to give advice and specific examples on how to do so.
About this SIG: Get together with other YPs for professional [...]
About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.
Topic: Extending your marketing reach with community partnerships.
Facilitators: Eric Langevin, assistant division director for donor recruitment and community relationships at Hoxworth Blood Center, and Charlie Howard, vice president of marketing and brand development for Gold Star Chili
Topic: Strengthening Customer Relationships
Facilitator: Don Gray, Sales Engineering Group
About this SIG: Get together with other YPs for professional development, networking, and social events. The group has strong connections with the AMA national and Greater Cincinnati region, which provides a wide range of resources to develop a strong career. We offer opportunities that help you get connected with the right people, companies and career opportunities. [...]
Social Media from a Research Perspective
Seminar Sold OUT! No more reservations being accepted.
Social media is becoming the most cost-effective and easiest way for companies to obtain information on what their users and consumers think about their product or service. But just how easy is it to use social media for [...]
Topic: Content: Ensuring quality, differentiation & effectiveness
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Utilizing Inside Sales to drive sales and revenues
Facilitator: Roger Ishmael, Director, Inside Sales, Workflow One
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: Lessons of campaign success from the United Way
Presenters: Lynn Engle and Chris Martin from United Way
Topic: I’m a Linkedin Ninja
Facilitator: Crystal Thies, Crystal Clear Buzz
Please join us with Crystal Thies, the LinkedIn Ninja, and hear how she can help you navigate the #1 Networking tool. If you have any specific questions for Crystal, please send them to crystal@crystalclearbuzz.com and she will [...]
About this SIG: Get together with other YPs for professional development, networking, and social events. The group has strong connections with the AMA national and Greater Cincinnati region, which provides a wide range of resources to develop a strong career. We offer opportunities that help you get connected with the right people, companies and career opportunities. [...]
Topic: Using social media vs. web advertising in B2B marketing
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Using Research to Replace the Innovation Funnel
Facilitator: Eric Meyer, Director – North America Insights & Innovation, Sunny Delight Beverage Company
About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.
Topic: Best Practices for Sales Recruitment and Retention
Facilitator: Don Gray
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: Technology-Driven Opportunities in Healthcare Marketing II – Mobile Strategy
Facilitator: Sandra Sims, Marketing Director St. Elizabeth Healthcare, and Tim Bankes, CEO, Libertas Technologies
About this SIG: For health system executives, administrators, and health IT professionals interested in a high level discussion of strategic planning for opportunities in internet, mobile and social technologies in healthcare [...]
Topic: Off-shore Development: Project Management in a Global Team Environment
Facilitator: Ashwin Rao, PMP, CSM
About this SIG: Insight on a range of international business and cultural topics that help participants expand more effectively into global markets.
Member Orientation – Get the Most Out of Your AMA Membership
Whether you have been a member for some time, are brand new to the AMA or are thinking about becoming a member, feel free to join us at the “Member Orientation.’ We will introduce you to all of the resources that AMA has [...]
Topic: Innovation: A Global Hybrid Model Leveraging The “Old” With the “New”
David Linger, Director of Technology Partnerships and Commercialization for GE Aviation, will discuss the evolving approach to Open Innovation. He will share with us how GE Aviation is leveraging the traditional model of using a larger internal research and development lab with internal [...]
Topic: Measuring communication effectiveness
Facilitator: Brian MacConnell, Freestore Foodbank vice president of communications & strategy
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.
Topic: A Brand Equity Match: Cincinnati USA and the 2012 World Choir Games
Presenter: Dan Lincoln, President and CEO, Cincinnati USA Convention & Visitors Bureau
Topic: The role of metrics and dashboards in improving sales performance
Facilitators: Bruce Gerken, Sales Executive at Convergys along with Steve Platt and Don Gray
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
