How to reinforce your value and not become obsolete
Have you ever felt that all of your good work goes unnoticed and you feel like you’re taken for granted?  I am sure we all have at some point in our careers.  How can we get our senior leaders to see the ongoing value that we bring [...]

Sales Leaders – In Transition? Or Just in Case!
Are you in transition??? Or concerned you might be???? Our March session might interest you. With 10% unemployment projected for 2010, the competition for jobs will remain intense. This session is designed to assist sales professionals, providing you insight on finding a new role and feedback to [...]

LagerBlogger v1.0
Blogging is an important tool of every organization.  The Cincinnati AMA Chapter is no different.  Tonight we met at Molly Malones in Covington, a great place to start off our first “Blogs and Beers”.  Basically a rogue group of marketers with the sole objective of creating meaningful postings for our organization.
Given the branding of [...]

Brand Research & Leading and Lagging Performance Indicators.
What is the best way to steer the growth of your brand in tough economic times?
Businesses are under financial and market pressure. Marketing is asked to drive profitable growth. Sales needs to get current customers to buy more. How do we know if we are [...]

Differentiating Your Company Within Commoditized Markets
The B2B SIG group partnering with the Northern Kentucky Chamber of Commerce, will meet on Friday, November 21st, at Transfreight, 4123 Olympic Blvd, Erlanger … just this month
DIRECTIONS: From I-75 & I-275 interchange, go W about 1.5 mi to Mineola exit; turn L (S-ward), crossing over I-275; [...]

Intellectual Property in Advertising: Why You Should Care, What You Should Know
When should I do a trademark search? Or register a trademark? Do I have to register my material to get a copyright in it? What about the web – all of these issues are a little different now, right? Should I look [...]

Join us on first Friday of each month as we discuss issues and topics that are important to marketers of non-profit organizations. For our December 5 meeting, the speaker will be Michelle Lentz who will discuss Blogging Tips and Techniques for Non-Profits.

All nonprofits and those interested in nonprofits, including non-members are welcome.
When:
Friday, December [...]

The way we market has completely changed.   No longer do we spend a large portion of our marketing budgets on traditional media such as TV, radio and print.  Today, interactive marketing represents more than one-third of marketing budgets (nearly 34%) in 2008 according to B2B marketers, that’s up from nearly 27% cited for 2007.*
Today, we [...]