I NEED AN APP! Well maybe you do… Typically our clients just want their website to function well and look good on a mobile phone, tablet or [...]]]> Topic: Best Practices in Mobile Design
Facilitators:  Jeremy Thobe & Jesy Herron, US Digital Partners
SOLD OUT!  NO MORE REGISTRATION IS BEING ACCEPTED.

I NEED AN APP! Well maybe you do… Typically our clients just want their website to function well and look good on a mobile phone, tablet or laptop. Sometimes that means clean design that is adaptable to the device; other times it means a completely new user experience that simplifies the content, navigation and user experience. Jeremy Thobe and Jesy Herron of US Digital Partners will lead a discussion on some of the best (and worst) practices to create great design and user experience along multiple devices and platforms.

About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media.

Special Thanks to Our Sponsor:

When: (2nd Wednesday of the month)
Wednesday, February 8, 2012

Where:
NEW LOCATION
OfficeKey offices in Rookwood Tower
3805 Edwards Road, Suite 550, Cincinnati, OH 45209

Time: NEW TIME
11:30 am- 1:00 pm

Cost:
Members – Free
Non-Members – $15.00
Students – Free

Please join us with Crystal Thies, the LinkedIn Ninja, and hear how she can help you navigate the #1 Networking tool. If you have any specific questions for Crystal, please send them to crystal@crystalclearbuzz.com and she will [...]]]> Topic: I’m a Linkedin Ninja
Facilitator: Crystal Thies, Crystal Clear Buzz

Please join us with Crystal Thies, the LinkedIn Ninja, and hear how she can help you navigate the #1 Networking tool. If you have any specific questions for Crystal, please send them to crystal@crystalclearbuzz.com and she will answer them at the meeting!

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment.

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When: (2nd Thursday of the month)
Thursday, February 9, 2012

Where:
DeVry University
Keller Graduate School of Management
8800 Governors Hill Drive
Cincinnati, OH 45249

Time:
7:45 a.m. to 9:00 a.m.

Cost:
Members – Free!
Non-members – $15
Students – Free

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Marketing Power of NASCAR

NASCAR racing is one of the United States’ largest spectator sports, routinely drawing hundreds of thousands of fans to events almost every weekend of the year.

For over a decade, the Kentucky Speedway in Sparta, KY has grown continuously since it hosted the very first Camping World Truck Series race by [...]]]>

Marketing Power of NASCAR

NASCAR racing is one of the United States’ largest spectator sports, routinely drawing hundreds of thousands of fans to events almost every weekend of the year.

For over a decade, the Kentucky Speedway in Sparta, KY has grown continuously since it hosted the very first Camping World Truck Series race by cultivating a strong following. Now a part of the NASCAR Sprint Cup Series, Kentucky Speedway remains a vital player in the local community and is here to tell their success story.

Joining us at this month’s executive luncheon is Kentucky Speedway’s David Martin, Director of Marketing and Dan Stuart, Director of Business Develop-ment. They will be joined by Matt Crews, founder of Full Circle Ventures and strategic partner to the Kentucky Speedway.  By attending you will learn:

• how to cultivate followers and customize the hospitality experience
• how to strategically expand a large corporation
• how to leverage community partnerships for continued growth
• how to extend your market reach and brand image

Presenters:
David Martin’s career spans more than 17 years of sports-related sales and marketing experience, including eight specific to motorsports most recently as the director of marketing and sales for Kentucky Speedway. David joined Kentucky Speedway as the Director of Sales & Marketing in January 2011 and played an integral role in the sellout of the Inaugural Quaker State 400 Sprint Cup event.  He earned a master’s in sports administration from Kent State Univ., in 1991 and a bachelor’s in physical education from the Univ. of Tampa in 1990.

Dan Stuart has been with Kentucky Speedway for 11 years and has worked in numerous roles within the Sales & Marketing Dept.  Dan has developed and maintained successful partnerships with many of Kentucky Speedway’s largest sponsors and corporate clients.

Matt Crews, founding and managing partner at Full Circle Ventures, is responsible for overseeing and directing his client’s business path and strategy both inside and outside the motorsports arena.  Prior to joining Full Circle Ventures, Mr. Crews was president of Baker Curb Racing from 2008-11 and vice president of marketing at Brewco Motorsports, Inc. (BMI) from 2003-07. He has a degree in marketing from Middle Tennessee State University and resides in Nashville.    .

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When:
Friday, February 17, 2012

Where:
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program

NEW LUNCHEON OPTION:
Please note we have a dessert and coffee only option (no lunch).
Cost:
AMA Members – Lunch included
$30 for Reservations made by February 14
$35 for Reservations made after February 14

AMA Members – Dessert and coffee only (no lunch)
$15 (please note you are not allowed to bring your own lunch to the Cintas Center)

Non-Members – Lunch included
$45 for Reservations made by February 14
$50 for Reservations made after February 14

Non-Members – Dessert and coffee only (no lunch)
$25 (please note you are not allowed to bring your own lunch to the Cintas Center)

Students
AMA Student Members – $20
Non-Member Students  – $25

Lunch menu – Chicken Parmesan or Vegetarian Option

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Inside sales is a broad field and it means different things to different people.  The real question is…Are you utilizing an [...]]]> Topic: Utilizing Inside Sales to drive sales and revenues
Facilitator: Roger Ishmael, Director, Inside Sales, Workflow One
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.

Inside sales is a broad field and it means different things to different people.  The real question is…Are you utilizing an inside sales function to grow revenues and profitability and HOW are you utilizing this approach?

Roger will utilize his 20+ years of experience with the subject to explore different approaches to the inside sales role.  He will define and provide examples of key contributing attributes to the inside sales function.  He will also discuss various metrics used to measure the performance of the inside sales team.

Facilitator:  Roger Ishmael has made a career in establishing, building, and managing inside sales organizations.  He has worked with a number of organizations including Workflow One, NCR, and Reynolds and Reynolds where he has refined the role of inside sales and driven revenues from the organizations in excess of $10m.  He has demonstrated how to achieve consistent revenues and growth through a properly structured and focused inside sales organization.

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Thanks to our sponsor!

When: (3rd Tuesday of the month)
Tuesday, February 21, 2012

Where:
Cintas Center at Xavier University
(Executive Boardroom)
1624 Herald Avenue
Cincinnati, OH 45207
You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
Members – Free
Non-members – $15
Students – Free

Register for this event.

About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.

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Topic: Crucial 2012 Consumer Trends
Facilitator: Dennis Devlin, President/CEO & Leading Consumer Storyteller, Consumer Clarity

About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.

Register for this event

When: (4th Wednesday of the month)
Wednesday, February 22, 2012

Where: NEW LOCATION!
Consumer Clarity (at OfficeKey offices in Rookwood Tower)
3805 Edwards Road, Suite 550
Cincinnati, OH 45209
Please note: Elevator access to 5th Floor available by 7:45 a.m.

Time:
7:45 a.m. – 9:00 a.m.

Cost:
AMA Members – Free!
Non-members – $15
Students – Free!

Register for this event

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.

Register for this event

When: (4th Friday of the month)
Friday, February 24, 2012

Where:
[...]]]> Topic: Content: Ensuring quality, differentiation & effectiveness

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.

Register for this event

When: (4th Friday of the month)
Friday, February 24, 2012

Where:
NKY Chamber of Commerce, NOR-Com Room
300 Buttermilk Pike (0.25 miles east of I-75)
Fort Mitchell, KY 41017

Time:
7:45 a.m. to 9:00 a.m.

Cost:
Members – Free!
Non-members – $15

Register for this event

Social media is becoming the most cost-effective and easiest way for companies to obtain information on what their users and consumers think about their product or service.  But just how easy is it to use social media for marketing research? And how can we use this information to make [...]]]> Social Media from a Research Perspective

Social media is becoming the most cost-effective and easiest way for companies to obtain information on what their users and consumers think about their product or service.  But just how easy is it to use social media for marketing research? And how can we use this information to make informed decisions about our product and services?

Join us on Tuesday, February 28 at 7:30 a.m. at Burke, Inc. as the AMA welcomes Jim Berling, Senior Vice President and Managing Director of The Burke Institute, as he answers these questions:

• what tools are available for listening, monitoring and capturing online users;
• how to begin implementing this tactic into your company; and
• how (using numerous case study examples) companies have successfully used social media as a research application.

Jim has over 15 years of experience consulting with clients in the financial services, healthcare, industrial equipment and consumer packaged goods industries on qualitative and quantitative research projects. He has traveled to more than 20 different countries around the world speaking at conferences, trade shows and leading on-site customized client programs.  Graduated from the University of Cincinnati with an MBA in Marketing and Finance and a BA in Economics from Washington University in St. Louis, Missouri, he currently serves on the MMR Advisory Board for Southern Illinois University Edwardsville.  Jim has also written articles for Quirk’sMarketing Research Review and other industry-related publications.

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When:
Tuesday, February 28, 2012

Where:
Burke, Inc.
500 W. 7th Street
Cincinnati, OH 45203

From North of downtown Cincinnati via I-75 – Traveling on I-75 South, take the Seventh Street (1E) exit. Be in the left lane as you cross the viaduct. As soon as you cross the viaduct; look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

From Cincinnati/Northern Kentucky via I-471 – Traveling on I-471 North, take the US 50W/Columbia Parkway (6A) exit. Keep left at fork and follow signs for US- 50 W/Third Street/I-71/I-175 and merge onto I-71/I-75. Exit on the left onto US-50W/W6th Street toward River Road. Take the Gest Street exit on the left. Keep right at the fork to go onto Gest Street. Take a slight right onto 7th Street and immediately move to the left across several lanes to enter the driveway. Look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

From North of downtown Cincinnati via I-71 – Traveling on I-71 South, exit on the left onto US-50W/W 6th Street toward River Road. Take the Gest Street exit on the left. Keep right at the fork to go onto Gest Street. Take a slight right onto 7th Street and immediately move to the left across several lanes to enter the driveway. Look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

From Northern Kentucky via I-71/I-75 – Traveling on I-71/I-75 North, take the River Road (1D) exit. Take a slight left toward Gest Street ramp. Keep right at the fork to go onto Gest Street. Take a slight right onto 7th Street and immediately move to the left across several lanes to enter the driveway. Look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

Time:
7:30 am – 8:00 am – Registration & Continental Breakfast
8:00 am – 10:00 am – Seminar

When:(4th Tuesday of the month)
Tuesday, February 28, 2012

Where:
Kenwood Towers, 1st Floor Conference Room, [...]]]> About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.

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When:(4th Tuesday of the month)
Tuesday, February 28, 2012

Where:
Kenwood Towers, 1st Floor Conference Room, Next to Skip’s Deli
8044 Montgomery Road (I-71 & Montgomery Road)
Cincinnati, OH 45236

Time:
11:30 a.m. – 1:00 p.m.

Cost:
There is no cost to attend although those taking part usually buy their own lunch. Skip’s Deli is right next to conference room. Participants should bring business cards.

Register for this event