Google Wave
Join us at this month’s interactive marketing SIG as a our web experts discuss Google Wave. What is it? Google Wave is an online tool that allows you to collaborate with friends and colleagues in a real-time environment.  Ed Estes, Web Media Tools, and Michelle Lentz, Write Technology, will facilitate this discussion.
Here’s a taste [...]

CANCELLED DUE TO SNOW
In Transition? Or Just In Case!
Are you in transition? Or concerned you might be? Our February session might interest you. With 10% unemployment projected for 2010, the competition for jobs will remain intense. This session is designed to assist sales professionals, providing you insight on finding a new role and feedback to [...]

The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.  This month’s topic is CRM — Dynamic Application from a GoldMiner’s Perspective Please join us as Steve Platt, long time AMA member and early pioneer in the CRM space, will discuss [...]

Finding & Selecting International Distributors or Agents
If your company is getting ready to sell in international markets, how do you find a reliable agent, broker, or distributor?  And how do you choose which type to use?  If you’re unhappy with a current agent or distributor, what options are there for handling it?  While “easy” answers [...]

How can Non-Profits get the biggest (ROI) bang for their marketing bucks ?”
NEW LOCATION: American Cancer Society Cincinnati Headquarters/Hope Lodge– 2808 Reading Road, Cincinnati 45206
Join us on Friday, February 5th as a panel of experts discusses which marketing tools (special events, direct mail, website applications, etc.) have proven to be the best investment for their [...]

Building a Brand that Matters
The days of dictating your brand to customers is long gone.  Today, customers actually dictate your brand to you.  Therefore, focusing on company culture is everything.  Aaron Magness will cover how Zappos.com has grown from $0 to over $1B in gross merchandise sales in less than 10 years with a focus [...]

Leveraging Interactive Promotions to Create a Conversation
Join us as Caroline Parish, BI: The Business Improvement Company discusses what it takes to create effective interactive promotions. You’ll learn about:

Leveraging Interactive Promotions to Create a Conversation, i.e. the brand talks to the customers/prospects, the customers/prospects talk about the brand to their family/friends, and the customers/prospects talk [...]

Addressing Research Quality Concerns
Join Susan Frede to better understand current industry challenges with research quality. Susan will discuss:

Key findings from her IIR Research Industry Summit Presentation from November 2008 entitled “Suspicious & Professional Respondents: Their Impact on Data Quality”.
Research best practices from her Quirks article from November 2008 entitled “Aiming for the Best Response [...]

PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at the Kenwood Towers. There is no cost to attend although those taking part usually buy their own [...]

We will be planning our topics and speakers for the coming year.
About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
The meeting is for AMA and Northern KY Chamber members only and there is no cost to attend.
When:
Friday, [...]

Join us on Tuesday, January 19 to hear Matt Mountain, President of NextGen Consulting and Steve Platt, Principal of Bridge The GAPs discuss “Bringing CRM to life as a Sales Leader/Professional.”
About the SIG:
Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders and sales-oriented marketing teams develop, discover, learn and build skills, [...]

The Fuzzy Front End of Innovation
Our presenter, Linda Kerdolff, Sr. Marketing Manager of Siemens PLM Software will facilitate a discussion on the following:
- There is no shortage of ideas in most organizations, but how do you make sure the best ideas, with the greatest potential for success are brought to market?
- How can you sift [...]

Join us on January 6 to learn about opportunities abound in China for companies involved in the Clean Tech and Professional Services industries. Kim Patton and Michael Crotty will share some of their stories and experiences as well as lead a roundtable discussion on the following topics:

Importance of having a physical presence in China

Absolute [...]

You’re invited to mingle (and jingle!) with the young professionals of American Marketing Association and Public Relations Society of America.  Bring your friends and see some new faces as we celebrate the holidays and get ready to ring in 2010! The event is free, but you’re responsible for your drinks.
Interested in more info?  Email us [...]

The topic for the December 9th meeting is “Interactive: The Year in Review”.  We will be having an open discussion of the major Interactive industry trends and news events of 2009.  There was a lot that happened this year, from the meteoric rise of Twitter to the launch of Google Wave just to name a [...]

Innovative, Customer-centric Marketing Equals Reinvention of Dole Packaged Salad
Faced with a product category seeing flat sales and Americans increasingly making unhealthy food choices, Dole Fresh Vegetables Inc. needed to grow the category and wanted to improve people’s health by giving them high-quality, high-flavor salads.   These circumstances led to Dole’s ambitious ‘reinvention’ of their packaged salads.
It [...]

Bringing a Sales Vision to Life, When a Plan Comes to Life
Join us on December 15th as Rob Schuck from WCPO leads our discussion.
About the SIG:
Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders and sales-oriented marketing teams develop, discover, learn and build skills, networks and communities that deliver new, enhanced [...]

Will the Real Brand Stand Up?  The Ins and Outs of Integrating your Nonprofit’s Brand
Regardless of the resources available, what do all successful brands have in common?  It’s a plan to create, design and communicate the intended brand perception.  How do you create a brand blueprint?  How do you intentionally adopt and live the desired [...]

The desire to grow our businesses beyond our borders is more important today then ever. The need to Go Global is there and the opportunity to extend your brand is there. The issue is how to Go Global, and what are the barriers. The purpose of this presentation is to identify the global opportunity, understand [...]

Market Research Night at QFact
Marketing Research is the systematic gathering, recording and analysis of data about issues relating to marketing products and services – but there’s a lot more to marketing research that you might not know about.
It’s never a dull day in marketing research and everyday is new and fun where consumer opinions shape [...]

PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at the Kenwood Towers. There is no cost to attend although those taking part usually buy their own [...]

The speaker and topic for this month’s meeting will be announced soon.
About the Interactive Marketing SIG
Interactive Marketing SIG members explore today’s interactive marketing environment including internet marketing, online advertising, web design, website development, mobile marketing, and social media.
Special Thanks to Our Sponsor:

When:
Wednesday, November 11, 2009
The Interactive Marketing SIG meets on the second Wednesday of each [...]

Please join us as we plan our B2B SIG schedule for 2010.  We will have coffee and bagels as we strategize our upcoming presenters/facilitators/round table discussions.  Nick Ursini and Jim Savage will lead the discussion.
What topics interest you?
___Advertising–print, Web, outdoor, specialties, etc.
___ Benchmarking/Metrics
___ Blogs
___ Branding
___ Case Studies
___ CRM & IT for Marketing
___ Competitive Intelligence
___ Database [...]

Eureka! Profit 101
Reserve your spot today for this gang-busters growth training seminar that will be held jointly with the Clermont Chamber of Commerce.  The seminar that is presented by Eureka! Winning Ways®  will teach you:

How to create profitable ideas through a process that is shown 7 times more effective than classic brainstorming
How to executive profitable [...]

Has Market Research Been Keeping Pace With the Evolving Consumer?: Part II
During our October session, we made the case that a consumer evolution has taken place. As marketers and market researchers we have witnessed firsthand a consumer “evolution” over time. We recognize that societal changes have been impacting marketing and advertising, and, in turn, those [...]

Intergenerational Marketing

Join us on November 20th as Amanda Matusak of Deskey leads a discussion on Intergenerational Marketing at our new location, St. Elizabeth Medical Center. (see below for directions)..
About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment. [...]

Our presenter will be Kevin Kruse, Regional VP for Remy Cointreau. Kevin’s program is: “What I learned from 4th graders – How youth coaching has made me a better Sales Leader/Professional”
Join us for an entertaining presentation and discussion on the things we learn by teaching and coaching youth sports. The discussion will share some of [...]

AMA/PRSA Holiday Party
Celebrate the season, visit with friends, network with professionals, and enjoy a delicious lunch. The local chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) are celebrating the holidays together.

To encourage the holiday spirit, we are partnering with the Cincinnati Freestore Foodbank on a canned food drive [...]

“What Happened to My Marriage?” Bringing Back the Spark that Creates Successful Sales & Marketing Relationships.
Join our insightful round-table session to discuss the ingredients to a successful sales & marketing partnership. Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders, sales-oriented marketing teams and AMA members develop, discover, learn, and build [...]

International and Global Marketing Research
Join us for an interesting discussion focusing on International Primary Consumer Research led by Dr. Michael Cook. You’ll have the opportunity to discuss international vs global research, strategies for initiating and managing marketing research outside the US and supplier selection issues.
About the Speaker
Dr. Mike Cook is Head of Consumer Understanding for [...]