Strengthening Customer Relationships

Winning customers just may be the easiest thing you do in growing your business.  Retaining them and making them happy over the long run often times is more difficult.  Even though you have successfully sold your customers on the value of your solution and your company, there is no [...]

Shopper Centric Design: Enhancing Brand Performance in Stores

With thousands of choices to be made before consumers enter any store, and thousands more once in the aisle, brands must find ways to break through the clutter while keeping true to themselves and finding relevance to their consumers. Shopper marketing has challenged many long-held beliefs [...]

Social Media from a Research Perspective
Seminar Sold OUT! No more reservations being accepted.

Social media is becoming the most cost-effective and easiest way for companies to obtain information on what their users and consumers think about their product or service.  But just how easy is it to use social media for [...]

Topic: Innovation: A Global Hybrid Model Leveraging The “Old” With the “New”

David Linger, Director of Technology Partnerships and Commercialization for GE Aviation, will discuss the evolving approach to Open Innovation. He will share with us how GE Aviation is leveraging the traditional model of using a larger internal research and development lab with internal [...]

Topic: A Brand Equity Match: Cincinnati USA and the 2012 World Choir Games
Presenter: Dan Lincoln, President and CEO, Cincinnati USA Convention & Visitors Bureau

Marketing Power of NASCAR

NASCAR racing is one of the United States’ largest spectator sports, routinely drawing hundreds of thousands of fans to events almost every weekend of the year.

For over a decade, the Kentucky Speedway in Sparta, KY has grown continuously since it hosted the very first Camping World Truck Series race by [...]

Partners in Competition – Making an exclusive model work for you

For two Cincinnati companies, competition is in everything they do.  Whether it’s on the hardwood of the University of Kentucky’s basketball court or in corporate offices working together, competition is going to come into play at some point.  However, while competition may [...]

Topic: “Tactics for Business Survival, Growth and Success”
Marketing Star Shares Growth Tactics

Enjoy an evening of networking, dinner, complimentary beer and wine and our awards ceremony where we will recognize area marketers who have demonstrated marketing excellence over the past year.

Our keynote speaker will be J.B. Kropp, Strategic Partnerships for Twitter. J.B. is  recognized as a leader in interactive marketing and consumer generated media. Prior to [...]

‘Tis the season to join in holiday cheer with friends, network with professionals and enjoy a delicious Montgomery Inn lunch. on Friday, December 9 at the original Montgomery Inn in Montgomery.

To encourage the spirit of giving, we are again partnering with the Cincinnati Freestore Foodbank on a canned [...]

Growing a Brand to a National Scale

Have you ever walked into a Penn Station and taken a large breath in of the amazing smell of fresh cut fries and sizzling meat on the grill? The Penn Station franchise started with only 4 sandwiches on its menu.  Now it has expanded to 14 and has [...]

Join us at the Regional Innovation Management Conference presented by the AMA and PDMA that will be November 17 at METS Center in Erlanger. The Tri-State Innovation Management Conference is a focal point in Cincinnati for Ohio, Indiana and Kentucky businesses ready to move on with innovative visions for growth.

Professionals from [...]

Future Trends and Insights

Today, customers seek an “experience” that delivers a sense of deep satisfaction…something beyond the “regular,” perhaps even a bit different or out of the ordinary.  In a world marked by sameness and bland or declining customer service, those organizations that provide an exceptional experience for their customers will rise well above [...]