Topic: To whom do you market? (ie: consumer/patient, referring physicians, insurance companies that make determinations about what to cover and pay the bills, employers that are being increasingly involved in the healthcare arena, etc.). Presenter: Ryan Gifford
About this SIG: Collaborative environment for Healthcare marketers to discuss and explore the unique challenges they face.
Thanks to our [...]

A “packed house” crowd of over 120 attended the September 2009 Cincinnati AMA luncheon at the Cintas Center as Darrell Sandefur & Ben Melillo of Kroger and Michael Stich of Bridge Worldwide gave a presentation on the topic of “Actionable Digital Interaction.”  The event was sponsored by Web Media Tools of Cincinnati.
The informative presentation detailed [...]

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Playing games is good for business
Yes, it can be a good thing to play games at the office and with your customers … as long as you are playing Innovation Games.
Innovation Games, the brainchild of Silicon Valley-based Enthiosys, are fun, creative ways to collaborate to better understand your customers’ desires and your business needs.  Enthiosys [...]