A “packed house” crowd of over 120 attended the September 2009 Cincinnati AMA luncheon at the Cintas Center as Darrell Sandefur & Ben Melillo of Kroger and Michael Stich of Bridge Worldwide gave a presentation on the topic of “Actionable Digital Interaction.”  The event was sponsored by Web Media Tools of Cincinnati.
The informative presentation detailed [...]

Like a David Letterman top-10 list this list is in reverse!  If you aren’t on twitter yet then maybe its time to make the leap.  Here are 10 reasons why YOU should be on twitter.  Anyone else have other reasons?  Leave your thoughts in the comments.
10. People are Talking about you on Twitter. Don’t believe [...]

LagerBlogger v1.0
Blogging is an important tool of every organization.  The Cincinnati AMA Chapter is no different.  Tonight we met at Molly Malones in Covington, a great place to start off our first “Blogs and Beers”.  Basically a rogue group of marketers with the sole objective of creating meaningful postings for our organization.
Given the branding of [...]

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Playing games is good for business
Yes, it can be a good thing to play games at the office and with your customers … as long as you are playing Innovation Games.
Innovation Games, the brainchild of Silicon Valley-based Enthiosys, are fun, creative ways to collaborate to better understand your customers’ desires and your business needs.  Enthiosys [...]

Mary Beth Berberich serves on the Volunteer committee and has been a member since she joined the AMA in March of 2006. Mary Beth has shared responsibilities with her invaluable committee members to help every AMA member maximize their membership. Believing whole-heartedly that involvement is the quickest way to a return [...]

The way we market has completely changed.   No longer do we spend a large portion of our marketing budgets on traditional media such as TV, radio and print.  Today, interactive marketing represents more than one-third of marketing budgets (nearly 34%) in 2008 according to B2B marketers, that’s up from nearly 27% cited for 2007.*
Today, we [...]

Our new blog is one way we plan to expand the Cincinnati AMA online experience during the coming year. On behalf of the Cincinnati AMA Board and web team, we look forward to hearing your comments and suggestions about Cincinnati AMA via this blog.
You may have noticed there’s incredible energy and enthusiasm taking place [...]