Social Media from a Research Perspective
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Social media is becoming the most cost-effective and easiest way for companies to obtain information on what their users and consumers think about their product or service.  But just how easy is it to use social media for marketing research? And how can we use this information to make informed decisions about our product and services?

Join us on Tuesday, February 28 at 7:30 a.m. at Burke, Inc. as the AMA welcomes Jim Berling, Senior Vice President and Managing Director of The Burke Institute, as he answers these questions:

  • what tools are available for listening, monitoring and capturing online users;
  • how to begin implementing this tactic into your company; and
  • how (using numerous case study examples) companies have successfully used social media as a research application.

Jim has over 15 years of experience consulting with clients in the financial services, healthcare, industrial equipment and consumer packaged goods industries on qualitative and quantitative research projects. He has traveled to more than 20 different countries around the world speaking at conferences, trade shows and leading on-site customized client programs.  Graduated from the University of Cincinnati with an MBA in Marketing and Finance and a BA in Economics from Washington University in St. Louis, Missouri, he currently serves on the MMR Advisory Board for Southern Illinois University Edwardsville.  Jim has also written articles for Quirk’sMarketing Research Review and other industry-related publications.

 

 

When:
Tuesday, February 28, 2012

Where:
Burke, Inc.
500 W. 7th Street
Cincinnati, OH 45203


From North of downtown Cincinnati via I-75 – Traveling on I-75 South, take the Seventh Street (1E) exit. Be in the left lane as you cross the viaduct. As soon as you cross the viaduct; look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

From Cincinnati/Northern Kentucky via I-471 – Traveling on I-471 North, take the US 50W/Columbia Parkway (6A) exit. Keep left at fork and follow signs for US- 50 W/Third Street/I-71/I-175 and merge onto I-71/I-75. Exit on the left onto US-50W/W6th Street toward River Road. Take the Gest Street exit on the left. Keep right at the fork to go onto Gest Street. Take a slight right onto 7th Street and immediately move to the left across several lanes to enter the driveway. Look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

From North of downtown Cincinnati via I-71 – Traveling on I-71 South, exit on the left onto US-50W/W 6th Street toward River Road. Take the Gest Street exit on the left. Keep right at the fork to go onto Gest Street. Take a slight right onto 7th Street and immediately move to the left across several lanes to enter the driveway. Look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

From Northern Kentucky via I-71/I-75 – Traveling on I-71/I-75 North, take the River Road (1D) exit. Take a slight left toward Gest Street ramp. Keep right at the fork to go onto Gest Street. Take a slight right onto 7th Street and immediately move to the left across several lanes to enter the driveway. Look for the double driveways on the left and the blue Burke signs. Turn left into the first driveway and take an immediate left into the Visitor Parking lot.

Time:
7:30 am – 8:00 am – Registration & Continental Breakfast
8:00 am – 10:00 am – Seminar

Cost:
AMA Members – $30
Non-Members – $45

Students
AMA Student Members – $10
Non-Member Students  – $25

 

 

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