From the monthly archives: January 2012
Topic: Using social media vs. web advertising in B2B marketing
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Using Research to Replace the Innovation Funnel
Facilitator: Eric Meyer, Director – North America Insights & Innovation, Sunny Delight Beverage Company
About this SIG: Forum for marketers and market researchers to network and discuss innovation, market research trends, and methodologies.
Topic: Best Practices for Sales Recruitment and Retention
Facilitator: Don Gray
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals.
Topic: Technology-Driven Opportunities in Healthcare Marketing II – Mobile Strategy
Facilitator: Sandra Sims, Marketing Director St. Elizabeth Healthcare, and Tim Bankes, CEO, Libertas Technologies
About this SIG: For health system executives, administrators, and health IT professionals interested in a high level discussion of strategic planning for opportunities in internet, mobile and social technologies in healthcare [...]
Partners in Competition – Making an exclusive model work for you
For two Cincinnati companies, competition is in everything they do. Whether it’s on the hardwood of the University of Kentucky’s basketball court or in corporate offices working together, competition is going to come into play at some point. However, while competition may [...]
Topic: Favorite Interactive Marketing Tools
Facilitator: Rob Bunting, Cincinnati I-marketing Group
NEW LOCATION & NEW TIME!
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media.
About this SIG: A support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising.
Topic: Differences between sales and marketing – Part 2
Facilitator: Steve Farfsing, JC Reaguer and Jim Savage
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment.
Topic: Cost Effective Customer Research Methods for Non-Profits
Facilitator: Kristin Kremer of Olivetree Research
About this SIG: Collaborative environment for Non-Profit marketers to discuss and explore the unique challenges they face.
