Building a Brand that Matters
The days of dictating your brand to customers is long gone. Today, customers actually dictate your brand to you. Therefore, focusing on company culture is everything. Aaron Magness will cover how Zappos.com has grown from $0 to over $1B in gross merchandise sales in less than 10 years with a focus on company culture.
• Customer service is the new marketing
• Communicate with your customers, don’t market at them
• Don’t try to be interesting, be interested
• Try to WOW at every interaction
• Your culture will dictate your success
Did you miss the luncheon? Download the presentation.
About the Speaker
Aaron Magness has worked in Business Development in retail for over 8 years. His career has taken him through sales, operations and the grunt work it takes to make his team successful. He joined Zappos.com with a primary focus in business development. However, his role has grown to include oversight of Brand Marketing, PR and Social Media.
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When:
Friday, February 19, 2010
Where: NEW LOCATION!!
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
Directions
You can park in Lot C next to the Cintas Center. No parking voucher is needed.
Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program
Cost:
AMA Members
$30 for Reservations made by February 16
$35 for Reservations made after February 16
AMA Student Members – $10
Non-Members
$45 for Reservations made by February 16
$50 for Reservations made after February 16
Menu: Chipotle BBQ Pork Loin (if you prefer a vegetarian meal, please indicate in the comments box on the registration form)
Topic: Building a Brand that Matters
Speaker: Aaron Magness, Business Development & Marketing, Zappos.com
Speaker: Aaron Magness, Business Development & Marketing, Zappos.com
The days of dictating your brand to customers is long gone. Today, customers actually dictate your brand to you. Therefore, focusing on company culture is everything. We’ll cover how Zappos.com has grown from $0 to over $1B in gross merchandise sales in less than 10 years with a focus on company culture.
• Customer service is the new marketing
• Communicate with your customers, don’t market at them
• Don’t try to be interesting, be interested
• Try to WOW at every interaction
• Your culture will dictate your success
Aaron has worked in Business Development in retail for over 8 years. His career has taken him through sales, operations and the grunt work it takes to make his team successful. He joined Zappos.com with a primary focus in business development. However, his role has grown to include oversight of Brand Marketing, PR and Social Media.
When:
Friday, February 19, 2010
Where: NEW LOCATION!!
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
Directions
You can park in Lot C next to the Cintas Center. No parking voucher is needed.
Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program
Cost:
AMA Members
$30 for Reservations made by February 16
$35 for Reservations made after February 16
AMA Student Members – $10
Non-Members
$45 for Reservations made by February 16
$50 for Reservations made after February 16
Register below for this event.
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