Articles for January, 2010

20100210

Interactive Marketing SIG – February 10, 2010

Google Wave
Join us at this month’s interactive marketing SIG as a our web experts discuss Google Wave. What is it? Google Wave is an online tool that allows you to collaborate with friends and colleagues in a real-time environment.  Ed Estes, Web Media Tools, and Michelle Lentz, Write Technology, will facilitate this discussion.
Here’s a taste [...]

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20100216

Sales Leadership SIG – February 16, 2010

CANCELLED DUE TO SNOW
In Transition? Or Just In Case!
Are you in transition? Or concerned you might be? Our February session might interest you. With 10% unemployment projected for 2010, the competition for jobs will remain intense. This session is designed to assist sales professionals, providing you insight on finding a new role and feedback to [...]

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20100211

Business-to-Business SIG – February 11, 2010

The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.  This month’s topic is CRM — Dynamic Application from a GoldMiner’s Perspective Please join us as Steve Platt, long time AMA member and early pioneer in the CRM space, will discuss [...]

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20100203

International Marketing SIG – February 3

Finding & Selecting International Distributors or Agents
If your company is getting ready to sell in international markets, how do you find a reliable agent, broker, or distributor?  And how do you choose which type to use?  If you’re unhappy with a current agent or distributor, what options are there for handling it?  While “easy” answers [...]

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20100205

Non-profit SIG – February 5, 2010

How can Non-Profits get the biggest (ROI) bang for their marketing bucks ?”
NEW LOCATION: American Cancer Society Cincinnati Headquarters/Hope Lodge– 2808 Reading Road, Cincinnati 45206
Join us on Friday, February 5th as a panel of experts discusses which marketing tools (special events, direct mail, website applications, etc.) have proven to be the best investment for their [...]

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20100219

Monthly Luncheon – February 19, 2010

Building a Brand that Matters
The days of dictating your brand to customers is long gone.  Today, customers actually dictate your brand to you.  Therefore, focusing on company culture is everything.  Aaron Magness will cover how Zappos.com has grown from $0 to over $1B in gross merchandise sales in less than 10 years with a focus [...]

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