Rebuilding the Brand: A Case Study of Reputation Risk

The banking industry went from one of the most respected institutions to one of the least respected in the span of two years. How did this happen and what can be done to restore this industry to a position of respect?

In the beginning of the [...]

Google Wave

Join us at this month’s interactive marketing SIG as a our web experts discuss Google Wave. What is it? Google Wave is an online tool that allows you to collaborate with friends and colleagues in a real-time environment.  Ed Estes, Web Media Tools, and Michelle Lentz, Write Technology, will facilitate this discussion.

Here’s [...]

CANCELLED DUE TO SNOW In Transition? Or Just In Case!

Are you in transition? Or concerned you might be? Our February session might interest you. With 10% unemployment projected for 2010, the competition for jobs will remain intense. This session is designed to assist sales professionals, providing you insight on finding a new role and [...]

The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.  This month’s topic is CRM — Dynamic Application from a GoldMiner’s Perspective Please join us as Steve Platt, long time AMA member and early pioneer in the CRM space, will discuss [...]

Finding & Selecting International Distributors or Agents

If your company is getting ready to sell in international markets, how do you find a reliable agent, broker, or distributor?  And how do you choose which type to use?  If you’re unhappy with a current agent or distributor, what options are there for handling it?  While “easy” [...]

How can Non-Profits get the biggest (ROI) bang for their marketing bucks ?”

NEW LOCATION: American Cancer Society Cincinnati Headquarters/Hope Lodge– 2808 Reading Road, Cincinnati 45206

Join us on Friday, February 5th as a panel of experts discusses which marketing tools (special events, direct mail, website applications, etc.) have proven to be the best investment [...]

Building a Brand that Matters

The days of dictating your brand to customers is long gone.  Today, customers actually dictate your brand to you.  Therefore, focusing on company culture is everything.  Aaron Magness will cover how Zappos.com has grown from $0 to over $1B in gross merchandise sales in less than 10 years with a [...]