Qualitative Research…Beyond Focus Groups and M&M’s

Most of us have used qualitative research in our market insights work. We have spent hours in a back room eating M&M’s and watching people talk. Our next meeting will be a Q&A discussion session in the evolving world of qualitative research. We will talk about how to get deep learning from people including Ethnography and other immersive research, how to find big new ideas, and how to bring the research learning to life in driving business results.

Be prepared for an interactive discussion on how to make qualitative research a more effective tool in your business. Jerry Haselmayer, CEO and Justin Masterson, Qualitative Research Consultant of Seek, Inc. will be our discussion leaders.

Also, all of you know at least one great person who is involved with market research. Bring them with you to join our discussion!

When:
Wednesday, August 26, 2009
7:45 a.m. – 9:00 a.m.

Where:
Web Media Tools
18. W. 7th Street, 3rd Floor
Downtown

Cost:
Members – Free!
Non-Members – $10