Business-to-Business SIG: December 10, 2009
Please join us as we plan our B2B SIG schedule for 2010. We will have coffee and bagels as we strategize our upcoming presenters/facilitators/round table discussions. Nick Ursini and Jim Savage will lead the discussion.
What topics interest you?
___Advertising–print, Web, outdoor, specialties, etc.
___ Benchmarking/Metrics
___ Blogs
___ Branding
___ Case Studies
___ CRM & IT for Marketing
___ Competitive Intelligence
___ Database Marketing
___ Direct Marketing–Lists, email, fax, print, etc.
___ Execution–Putting wheels on initiatives
___ Exhibits/Tradeshows
___ International/Multinational marketing
___ Lead Generation
___ Local/Regional vs. National marketing
___ Loyalty
___ Marketing Yourself/Networking
___ Media Selection/Buying
___ Outsourcing/Working with agencies/creatives/vendors
___ PR
___Planning/Budgeting
___ Pricing Strategies
___ Print Collateral
___ Research–Qualitative vs. quantitative, in-person vs. print vs. Web
___ ROI
___ Sales Channels
___ Sales vs. Marketing–Getting/keeping them on same page
___ Segmentation
___ Selling
___ Services Marketing
___ Six Sigma/Process Control
___ Social Networking
___ Specific Industries or Sectors
___ Trends/Outlook
___ “War Stories”
___ Web–eCommerce, design, search engine marketing, etc.
___ What’s Hot?
___ Word of Mouth Marketing
___ OTHER (What?)
About the B2B SIG
The B2B SIG is for AMA members and guests interested in learning/sharing about B2B marketing and networking with other B2B-minded professionals.
Please join us!
When:
Thursday, December 10, 2009
7:45 a.m. to 9:00 – 9:15* a.m.
Meetings are held the second Thursday of each month.
Where:
University of Phoenix located at 9050 Centre Point Drive in West Chester. The meeting will be in classrooms located on the first floor in either room 106 or across the hall in room 105.
(*Feel free to leave at 9:00 am, some members stay a little later when their schedule is flexible.)
Cost:
Members – Free!
Non-members – $10



