Market Research SIG – January 27, 2010

Addressing Research Quality Concerns

Join Susan Frede to better understand current industry challenges with research quality. Susan will discuss:

1. Key findings from her IIR Research Industry Summit Presentation from November 2008 entitled “Suspicious & Professional Respondents: Their Impact on Data Quality”.
2. Research best practices from her Quirks article from November 2008 entitled “Aiming for the Best Response Possible”. Best practices covered include generic invitations, survey reminders, partial completes, and field days & length.

Please join us, and bring a friend, to this important session addressing a vitally important issue for the market research industry.

About Our Facilitator
Susan Frede is VP of Research at Lightspeed Research, a division of the Kantar Group. She has over 20 years of research experience. Her current focus is on data quality, best practices, and research-on-research that can be leveraged with clients and the industry at large.

When:
Wednesday, January 27, 2010
7:45 a.m. – 9:00 a.m.

Where:
Web Media Tools
18 West 7th Street, 3rd Floor
Downtown Cincinnati

Cost:
AMA Members – Free!
Non-members – $10
Students – Free!