Interactive Marketing SIG – January 13, 2010

Leveraging Interactive Promotions to Create a Conversation

Join us as Caroline Parish, BI: The Business Improvement Company discusses what it takes to create effective interactive promotions. You’ll learn about:

• Leveraging Interactive Promotions to Create a Conversation, i.e. the brand talks to the customers/prospects, the customers/prospects talk about the brand to their family/friends, and the customers/prospects talk to the brand, creating a circular conversation.
• Using Interactive promotions as a creative strategy wrapped around the technology
• Key principles, strategy to develop and execute the interactive promotions/sweepstakes/contest into your marketing mix, how it extends the brand experience (b2c and b2b), engaging a niche and targeted audience.
• Examples of successful programs, measurement and results.

About the Interactive Marketing SIG
Interactive Marketing SIG members explore today’s interactive marketing environment including internet marketing, online advertising, web design, website development, mobile marketing, and social media.

When:
Wednesday, January 13, 2010

The Interactive Marketing SIG meets on the second Wednesday of each month.

Where:
Web Media Tools
18 West 7th Street, 3rd floor (between Vine & Race on the north side of the street above Provident Camera)

Parking is available nearby, including down the street at the Gramercy Garage (7th & Elm) and a block away at Fountain Square.

Time:
11:30 a.m. – 1:00 p.m.

Cost:
Members – Free!
Non-Members – $10.00