Leveraging Interactive Promotions to Create a Conversation
Join us as Caroline Parish, BI: The Business Improvement Company discusses what it takes to create effective interactive promotions. You’ll learn about:

Leveraging Interactive Promotions to Create a Conversation, i.e. the brand talks to the customers/prospects, the customers/prospects talk about the brand to their family/friends, and the customers/prospects talk [...]

Addressing Research Quality Concerns
Join Susan Frede to better understand current industry challenges with research quality. Susan will discuss:

Key findings from her IIR Research Industry Summit Presentation from November 2008 entitled “Suspicious & Professional Respondents: Their Impact on Data Quality”.
Research best practices from her Quirks article from November 2008 entitled “Aiming for the Best Response [...]

PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at the Kenwood Towers. There is no cost to attend although those taking part usually buy their own [...]

We will be planning our topics and speakers for the coming year.
About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment.
The meeting is for AMA and Northern KY Chamber members only and there is no cost to attend.
When:
Friday, [...]

Join us on Tuesday, January 19 to hear Matt Mountain, President of NextGen Consulting and Steve Platt, Principal of Bridge The GAPs discuss “Bringing CRM to life as a Sales Leader/Professional.”
About the SIG:
Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders and sales-oriented marketing teams develop, discover, learn and build skills, [...]

The Fuzzy Front End of Innovation
Our presenter, Linda Kerdolff, Sr. Marketing Manager of Siemens PLM Software will facilitate a discussion on the following:
- There is no shortage of ideas in most organizations, but how do you make sure the best ideas, with the greatest potential for success are brought to market?
- How can you sift [...]

Join us on January 6 to learn about opportunities abound in China for companies involved in the Clean Tech and Professional Services industries. Kim Patton and Michael Crotty will share some of their stories and experiences as well as lead a roundtable discussion on the following topics:

Importance of having a physical presence in China

Absolute [...]

You’re invited to mingle (and jingle!) with the young professionals of American Marketing Association and Public Relations Society of America.  Bring your friends and see some new faces as we celebrate the holidays and get ready to ring in 2010! The event is free, but you’re responsible for your drinks.
Interested in more info?  Email us [...]