Innovative, Customer-centric Marketing Equals Reinvention of Dole Packaged Salad

Faced with a product category seeing flat sales and Americans increasingly making unhealthy food choices, Dole Fresh Vegetables Inc. needed to grow the category and wanted to improve people’s health by giving them high-quality, high-flavor salads.   These circumstances led to Dole’s ambitious ‘reinvention’ of their packaged [...]

The desire to grow our businesses beyond our borders is more important today then ever. The need to Go Global is there and the opportunity to extend your brand is there. The issue is how to Go Global, and what are the barriers. The purpose of this presentation is to identify the global opportunity, understand [...]