The topic for the December 9th meeting is “Interactive: The Year in Review”.  We will be having an open discussion of the major Interactive industry trends and news events of 2009.  There was a lot that happened this year, from the meteoric rise of Twitter to the launch of Google Wave just to name a [...]

Innovative, Customer-centric Marketing Equals Reinvention of Dole Packaged Salad
Faced with a product category seeing flat sales and Americans increasingly making unhealthy food choices, Dole Fresh Vegetables Inc. needed to grow the category and wanted to improve people’s health by giving them high-quality, high-flavor salads.   These circumstances led to Dole’s ambitious ‘reinvention’ of their packaged salads.
It [...]

Bringing a Sales Vision to Life, When a Plan Comes to Life
Join us on December 15th as Rob Schuck from WCPO leads our discussion.
About the SIG:
Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders and sales-oriented marketing teams develop, discover, learn and build skills, networks and communities that deliver new, enhanced [...]

Will the Real Brand Stand Up?  The Ins and Outs of Integrating your Nonprofit’s Brand
Regardless of the resources available, what do all successful brands have in common?  It’s a plan to create, design and communicate the intended brand perception.  How do you create a brand blueprint?  How do you intentionally adopt and live the desired [...]

The desire to grow our businesses beyond our borders is more important today then ever. The need to Go Global is there and the opportunity to extend your brand is there. The issue is how to Go Global, and what are the barriers. The purpose of this presentation is to identify the global opportunity, understand [...]

Market Research Night at QFact
Marketing Research is the systematic gathering, recording and analysis of data about issues relating to marketing products and services – but there’s a lot more to marketing research that you might not know about.
It’s never a dull day in marketing research and everyday is new and fun where consumer opinions shape [...]

PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at the Kenwood Towers. There is no cost to attend although those taking part usually buy their own [...]

The speaker and topic for this month’s meeting will be announced soon.
About the Interactive Marketing SIG
Interactive Marketing SIG members explore today’s interactive marketing environment including internet marketing, online advertising, web design, website development, mobile marketing, and social media.
Special Thanks to Our Sponsor:

When:
Wednesday, November 11, 2009
The Interactive Marketing SIG meets on the second Wednesday of each [...]