International and Global Marketing Research
Join us for an interesting discussion focusing on International Primary Consumer Research led by Dr. Michael Cook. You’ll have the opportunity to discuss international vs global research, strategies for initiating and managing marketing research outside the US and supplier selection issues.
About the Speaker
Dr. Mike Cook is Head of Consumer Understanding for Givaudan Flavors North America and adjunct instructor in Consumer Behavior at Northern Kentucky University. Dr. Cook has been active in consumer behavior, research methodology, and marketing and advertising for over 30 years. Prior to Givaudan, he held consumer insight positions at Quaker Oats and Coors Brewing Company, and managed a marketing services company for several years.
Thanks to our sponsor
When:
Wednesday, November 4, 2009
7:45 a.m.- 9:00 a.m.
Where:
Curtis, Inc.
1105 Western Avenue Cincinnati, OH 45203 Map
Cost:
Members – Free!
Non-Members – $10
Students – Free!
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