Has Market Research Been Keeping Pace With the Evolving Consumer?: Part II
During our October session, we made the case that a consumer evolution has taken place. As marketers and market researchers we have witnessed firsthand a consumer “evolution” over time. We recognize that societal changes have been impacting marketing and advertising, and, in turn, [...]
Intergenerational Marketing
Join us on November 20th as Amanda Matusak of Deskey leads a discussion on Intergenerational Marketing at our new location, St. Elizabeth Medical Center. (see below for directions)..
About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees [...]
Our presenter will be Kevin Kruse, Regional VP for Remy Cointreau. Kevin’s program is: “What I learned from 4th graders – How youth coaching has made me a better Sales Leader/Professional”
Join us for an entertaining presentation and discussion on the things we learn by teaching and coaching youth sports. The discussion will share some [...]

