Articles for October, 2009

20091210

Business-to-Business SIG: December 10, 2009

Please join us as we plan our B2B SIG schedule for 2010.  We will have coffee and bagels as we strategize our upcoming presenters/facilitators/round table discussions.  Nick Ursini and Jim Savage will lead the discussion.
What topics interest you?
___Advertising–print, Web, outdoor, specialties, etc.
___ Benchmarking/Metrics
___ Blogs
___ Branding
___ Case Studies
___ CRM & IT for Marketing
___ Competitive Intelligence
___ Database [...]

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20091208

Seminar – December 8, 2009

Eureka! Profit 101
Reserve your spot today for this gang-busters growth training seminar that will be held jointly with the Clermont Chamber of Commerce.  The seminar that is presented by Eureka! Winning Ways®  will teach you:

How to create profitable ideas through a process that is shown 7 times more effective than classic brainstorming
How to executive profitable [...]

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20091125

Market Research SIG – November 25, 2009

Has Market Research Been Keeping Pace With the Evolving Consumer?: Part II
During our October session, we made the case that a consumer evolution has taken place. As marketers and market researchers we have witnessed firsthand a consumer “evolution” over time. We recognize that societal changes have been impacting marketing and advertising, and, in turn, those [...]

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20091120

NKY Business-to-Business SIG – November 20, 2009

Intergenerational Marketing

Join us on November 20th as Amanda Matusak of Deskey leads a discussion on Intergenerational Marketing at our new location, St. Elizabeth Medical Center. (see below for directions)..
About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment. [...]

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20091117

Sales Leadership SIG – November 17, 2009

Our presenter will be Kevin Kruse, Regional VP for Remy Cointreau. Kevin’s program is: “What I learned from 4th graders – How youth coaching has made me a better Sales Leader/Professional”
Join us for an entertaining presentation and discussion on the things we learn by teaching and coaching youth sports. The discussion will share some of [...]

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20091211

AMA/PRSA Holiday Party – December 11, 2009

AMA/PRSA Holiday Party
Celebrate the season, visit with friends, network with professionals, and enjoy a delicious lunch. The local chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) are celebrating the holidays together.

To encourage the holiday spirit, we are partnering with the Cincinnati Freestore Foodbank on a canned food drive [...]

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20091020

New SIG! Sales Leadership SIG – October 20, 2009

“What Happened to My Marriage?” Bringing Back the Spark that Creates Successful Sales & Marketing Relationships.
Join our insightful round-table session to discuss the ingredients to a successful sales & marketing partnership. Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders, sales-oriented marketing teams and AMA members develop, discover, learn, and build [...]

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20091104

International Marketing SIG: November 4, 2009

International and Global Marketing Research
Join us for an interesting discussion focusing on International Primary Consumer Research led by Dr. Michael Cook. You’ll have the opportunity to discuss international vs global research, strategies for initiating and managing marketing research outside the US and supplier selection issues.
About the Speaker
Dr. Mike Cook is Head of Consumer Understanding for [...]

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