From the monthly archives: October 2009
Has Market Research Been Keeping Pace With the Evolving Consumer?: Part II
During our October session, we made the case that a consumer evolution has taken place. As marketers and market researchers we have witnessed firsthand a consumer “evolution” over time. We recognize that societal changes have been impacting marketing and advertising, and, in turn, [...]
Intergenerational Marketing
Join us on November 20th as Amanda Matusak of Deskey leads a discussion on Intergenerational Marketing at our new location, St. Elizabeth Medical Center. (see below for directions)..
About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees [...]
Our presenter will be Kevin Kruse, Regional VP for Remy Cointreau. Kevin’s program is: “What I learned from 4th graders – How youth coaching has made me a better Sales Leader/Professional”
Join us for an entertaining presentation and discussion on the things we learn by teaching and coaching youth sports. The discussion will share some [...]
“What Happened to My Marriage?” Bringing Back the Spark that Creates Successful Sales & Marketing Relationships.
Join our insightful round-table session to discuss the ingredients to a successful sales & marketing partnership. Through our traditional SIG format of blending facilitated discussions and presentations, sales leaders, sales-oriented marketing teams and AMA members develop, discover, learn, and [...]
International and Global Marketing Research
Join us for an interesting discussion focusing on International Primary Consumer Research led by Dr. Michael Cook. You’ll have the opportunity to discuss international vs global research, strategies for initiating and managing marketing research outside the US and supplier selection issues.
About the Speaker
Dr. Mike Cook is Head [...]
