Monthly Luncheon – November 20, 2009

Going Home with the Boss: Procter & Gamble’s Consumer-Centric Journey

It’s hard enough having one boss.  Imagine having bosses in 160 countries reviewing your work three billion times a day?  For Procter & Gamble, that’s just another day in the office as one of the leading consumer goods companies in the world.

Andrew Manning, PhD and cultural anthropologist with Procter & Gamble, will share the experience of “Going Home with the Boss:  Procter & Gamble’s Customer-Centric Journey” at the November luncheon.

At the luncheon, you’ll learn about Procter & Gamble’s journey to become a consumer-centric company with $65 billion in sales, different techniques it uses to obtain consumer insights and a real-life case study where ethnographic insights were translated into products.

About the Speaker
Andrew is an expert in qualitative methods including ethnography*, design research, and phenomenology.**  In addition to his work with Procter & Gamble, Andrew is a visiting professor at the University of Cincinnati College of Design.  Andrew has given talks at the Marketing Science Institute, The World Design Forum, and American Anthropological Association.

*Ethnography – a branch of anthropology, it is a methodological strategy used to provide descriptions of human societies, which as a methodology does not prescribe any particular method (e.g. observation, interview), but instead prescribes the nature of the study (i.e. to describe people through writing).

**Phenomenology – the study of structures of consciousness as experienced from the first-person point; literally, phenomenology is the study of “phenomena”: appearances of things, or things as they appear in our experience, or the ways we experience things.

Special Thanks to Our Sponsor:

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The Cincinnati AMA is conducting a Thanksgiving drive this year in partnership with our luncheon sponsor, Olivetree Research and the Freestore Foodbank and their new mobile pantry distribution program.  Kraft Foods selected Cincinnati as one of 7 cities to receive a mobile refrigerated truck that can take food out to the “invisible hungry.”

Five hundred dollars ($500)  has already been donated to the Cincinnati AMA chapter to start building us towards our goal of raising $3,000 which will help distribute 30,000 lbs of food feeding 600 people!!   You will also have an opportunity to help distribute the food to one of the designated sites early next year.

Please share your good fortune with others this Thanksgiving by either donating at our November meeting (when you will have an opportunity to see the truck) or online today!
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Luncheon Schedule:

When:
Friday, November 20, 2009

Where: NEW LOCATION!!
Cintas Center at Xavier University
1624 Herald Avenue
Cincinnati, OH 45207
Directions

You can park in Lot C next to the Cintas Center.  No parking voucher is needed.

Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 pm – Lunch and program

Cost:
AMA Members
$30 for Reservations made by November 17
$35 for Reservations made after November 17
AMA Student Members – $10

Non-Members
$45 for Reservations made by November 17
$50 for Reservations made after November 17

Menu – Chicken parmesean
(To request a vegetarian plate, indicate in the comments box in the registration payment form.)