Non-Profit Marketing SIG

This month’s topic will be on Targeting and Profiling Constituents and will be moderated by a three person panel including: Jane Vanderhorst of Vanderhorst Consulting, Elaine Seuss of Beyond Being Marketing and Communications, and Kara Clark of Vision 2015. If any attendees would like to submit questions in advance for the panelists, [...]

Has Market Research Been Keeping Pace With the Evolving Consumer?

Dennis Devlin, president & CEO of Consumer Clarity, will facilitate a group discussion that will outline the case for the evolving consumer, share with you some recent research that will change our conventional thinking about how consumers make their buying decisions, and will pose the [...]

PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at the Kenwood Towers. There is no cost to attend although those taking part usually buy their own [...]

B2B Influencers

Join us on October 23rd as Marcia McMillen of McMillen Creative and John Specht of DocuStar lead a discussion on B2B influencers.

About the SIG:
The Business-to-Business SIG provides relevant and timely B2B resources, insights, and interaction to an ever- expanding group of attendees in a collegial, real-world, problem-solving environment. Speaker and [...]

Approach and Implications for Hispanic Marketing Research: How to See the Latin American Consumer When Looking Through American Eyes?

Join us for an interesting round table discussion focused on Hispanic Research led by Rafael Hernández. You’ll have the opportunity to hear and share experiences and discuss key implications and considerations for conducting Hispanic research both [...]

Targeting and Winning Federal Contracts – An Overview on Positioning and Marketing Your Small Business to the Federal Government

Ken Thomas, vice president of marketing at Robbins, Inc., will share his early findings as Robbins embarks on their effort to penetrate this vast market.  Ken will touch on how to go about “eating the elephant”:

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You Are What You Tweet

So says Lauren Abel, owner of Abel Associates.  Lauren will talk about the growing popularity of social media and how it can be a public relations windfall if used effectively or a public relations nightmare if used inappropriately.

She will discuss the most popular social media outlets  and what she [...]

Telling the Story for Non-Profits

This month’s speaker is Paul Haegen of Lampion Consulting. Paul has 30 years of communications experience, from journalism to corporate communications.  His topic will focus on creating VALUE. As Paul describes it: VALUE comes when you can influence your world, carve out a market edge, attract people and capital, or [...]

Going Home with the Boss: Procter & Gamble’s Consumer-Centric Journey

It’s hard enough having one boss.  Imagine having bosses in 160 countries reviewing your work three billion times a day?  For Procter & Gamble, that’s just another day in the office as one of the leading consumer goods companies in the world.

Andrew Manning, PhD [...]

Transformational B2B Success

How do you plan to hold your top line sales and bottom line results in these challenging times? Most companies are rebalancing and reducing their marketing and sales budgets.  Programs and approaches that don’t provide immediate ROI or don’t create short term sales opportunities are being slashed.

Delivering growth and profitability requires [...]

B2B Marketing Model Change Can Drive Key Measures Upward

U.S.-based manufacturing is undergoing rapid, traumatic changes.  Learn how one company embraced new electronic marketing tactics to reach and influence prospects and customers.

Mark Rentschler, Marketing Manager, with Makino–a leader in advanced machine tools, machining technology, engineering services, processes and applications–has recently transformed the integrated business [...]

The Midas Touch: Customer Focus Done Right

Presenter: Rick Dow, Chief Marketing Officer of Midas International and At-Large Board Member of AMA International

Businesses of every sort recognize the importance of customers to their growth and sustainability.  Many, however, don’t always act on what they know or aren’t sure what action to take.

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