Join us for the International Marketing SIG
The Story is Universal: The Secret to Unlocking International Business Success
Join Dale Tesmond and Geoff Thatcher from The Brand Experience as they talk about how “The Story” is the one universal language that can help unlock international business success in marketing and advertising. Dale and Geoff will not only talk about the definition of “the story,” but show through real-world examples of their work in the Middle East, Europe and Asia how a great story is universally understood and desired.
They’ll also show how stories lead to the one thing every marketer wants to create with the consumer—a great experience! As business guru Tom Peters wrote, “An experience is holistic, total, encompassing, transforming and emotional. An experience is an event. A happening. An event-happening with a beginning, a middle and an end. An experience leaves an indelible memory.”
Stories transcend language and geographic boundaries. Those marketers who can uncover a client’s story, craft its message and than translate it into something real will find success in any market.
Thanks to our sponsor:
When:
Wednesday, August 5, 2009
7:45 a.m.- 9:00 a.m.
Where:
Curtis, Inc.
1105 Western Avenue Cincinnati, OH 45203 Map
Cost:
Members – Free!
Non-Members – $10
Students – Free!
Register below for this event.
[register eventid=124]
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