Word-of-Mouth SIG – April 8

Online Brand and Reputation Management

Whether you have a billion dollar brand or the brand of YOU, people are talking about you online, and you need to engage!  Marketers and individuals need to proactively develop, manage, track and monitor their brands online.  Brand management is a complex conversation on the Web.

Traditional media, social media, blogs, forums, groups and even chat can leave you vulnerable if you are not involved.  This session will cover how to manage your brand online, tools and tips for tracking your brand and tips for engaging online (we’ll also cover some case studies).  You’ll walk away from this session with both the knowledge and the practical tools to take control of your brand online.

About the Speaker
Krista Neher is an international speaker and the CEO of Marketess, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online.  Marketess provides strategic digital solutions for Fortune 500 companies, start-ups and small businesses.  Marketess brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.

Krista has deep roots in marketing having worked at Procter and Gamble for 5+ years in a career spanning sales, finance and marketing.  While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches.  Prior to Marketess, Krista was the VP Marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business.  Krista is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.

Also, we’ve got a surprise announcement which we will be making at the meeting so don’t miss out.

Special Thanks to Our Sponsor:

When:
Wednesday, April 8, 2009

Where:
Web Media Tools
18 West 7th Street, 3rd floor (between Vine & Race on the north side of the street above Provident Camera)

Parking is available nearby, including down the street at the Gramercy Garage (7th & Elm) and a block away at Fountain Square.

Time:
11:30 a.m. – 1:00 p.m.

Cost:
Members – Free!
Non-Members – $10.00

Register below for this event.

[register eventid=93]