Building Brands. Building Business.
Your brand has to work for your business more than ever in these uncertain times. Customers are becoming more apprehensive. Suspicious, even. This means that if a brand is going to survive, it must exude authenticity in every communication. And with ever-decreasing budgets, you’re faced with the added challenge of squeezing more out of every customer and prospect interaction. Join Intrinzic for a discussion on how to maximize every customer interaction and reaffirm the true character of your brand.
You’ll learn how to:
- Conduct a simple brand audit among consumer touch points to determine how your brand will best connect with your best consumers
- Refine what your brand is—and what it isn’t
- Build the right strategy to make a great brand that earns confidence and trust
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About the Speaker
Wendy Vonderhaar is the owner and president of Intrinzic Marketing & Design, Inc., a full service marketing and advertising agency located in Newport, Ky. Vonderhaar has collaborated with national and local companies to solve marketing, branding and communications challenges including U.S. Bank, Cintas, WellPoint, TANK and ProSource to name a few.
Prior to purchasing Intrinzic, Vonderhaar was a Manager with Deloitte Consulting where she led strategic planning and operational improvement initiatives. She started her career at CBIS (now Convergys) in Product Management and Marketing following graduation from Miami University (Ohio) with a B.S. in Marketing. In 1996, she earned her MBA in Strategy and Finance from the University of Chicago.
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