Virtual is Now Real – Discover the Potential of Marketing’s Next Dimension
Everyone’s familiar with online social media like Facebook, Twitter and LinkedIn and many marketers are using these online channels to promote and brand their companies and their products. Is 3D marketing the next online wave? Many marketers are taking a look at virtual worlds, like Second Life – which just might represent the next frontier for both B2C and B2B digital marketers. In virtual worlds, brand interaction becomes limitless: a person can travel inside products, experience things in ways that are not practical (or even possible) in the real world, and have a far richer online experience than a typical web site allows.
With this promise, comes associated peril:
- When should you/shouldn’t you use virtual worlds?
- What are the costs of developing and then maintaining them?
- How do you measure ROI?
- How do you integrate a virtual world campaign with other technologies?
Prof. Platt will present an overview on virtual worlds, augmented reality and Second Life along with some successes and failures a few companies, such as Coke and Wells Fargo, have already experienced. He’ll then discuss the promise and perils of virtual worlds, while having lunch with you in the real world.
About the Speaker
Professor Glenn Platt is the C. Michael Armstrong Chair in the Department of Marketing at Miami University. He received his Ph.D. from Carnegie Mellon University and has been directing the Interactive Media Studies Program at Miami for nearly a decade.
He is the recent Past President of the International Digital Media and Arts Association and is a passionate advocate for social media, user-centric design, and technology-driven disruption.
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