Go MoComm with Intrinzic
The AMA YP will be learning about the smartest new way to influence consumer buying decisions, mobile marketing, from Buzz360 and Intrinzic. Come learn from the creators of a new mobile commerce technology and the agency bringing the opportunity to market on the advantages of using mobile commerce as a cost-effective part [...]

Building Brands. Building Business.
Your brand has to work for your business more than ever in these uncertain times. Customers are becoming more apprehensive. Suspicious, even. This means that if a brand is going to survive, it must exude authenticity in every communication. And with ever-decreasing budgets, you’re faced with the added challenge of squeezing more [...]

Second Annual Cincinnati AMA Marketer of the Year Awards
Presenting Sponsors: University of Phoenix and API Print
AMA members and guests enjoyed an evening of networking, live music, heavy hors d’oeuvres, complimentary beer and wine at this year’s awards presentation.
Keynote speaker, Simon Hay, CEO dunnhumbyUSA.
Simon knows consumers. Through his experience building the Tesco and Kroger loyalty programs, [...]

Innovation – Myths and Mythstakes
“The consumer is king.”  (Not always.)
“Brainstorming works.”  (No it doesn’t.)
“First-to-market is the best strategy.”  (Wrong again.)
Could these common marketing “facts” actually be fiction?  Dave Siegel, President of Cincinnati-based Launchforce, will bust these myths and others at the AMA Luncheon on Friday, May 15.
Marketing myths could be hampering your firm’s ability to [...]

Virtual is Now Real – Discover the Potential of Marketing’s Next Dimension
Everyone’s familiar with online social media like Facebook, Twitter and LinkedIn and many marketers are using these online channels to promote and brand their companies and their products.  Is 3D marketing the next online wave? Many marketers are taking a look at virtual worlds, [...]

CRM
The B2B SIG group, partnering with the Northern Kentucky Chamber of Commerce, will meet on Friday, April 24th at the Chamber offices in Ft. Mitchell. All meetings will be held from 7:45 a.m – 9:00 in the Chamber’s NOR-Com Room (300 Buttermilk Pike, 0.25 miles east of I-75). Join us as Steve Phelan of Your [...]

I Know I Need to Do Market Research…Now What?–Part 2!
Join us on Wednesday, April 22 at 7:45 a.m. at Web Media Tools for the AMA Market Research Shared Interest Group.
In April, we will continue our discussion of solving business problems with Market Research.  This includes how to define the problem and identify the right methodology [...]

PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at Max & Erma’s Rookwood. There is no cost to attend although those taking part usually buy their [...]

The Who, What, Where, When, How and Why of Web Analytics
This topic will demonstrate to marketers why they need to know who visits their website.  Web Analytics shows how customers interact with their site. Marketers can develop segmentation of visitor habits, measure which pages work best and follow the results of sales and email campaigns.
About [...]

Online Brand and Reputation Management
Whether you have a billion dollar brand or the brand of YOU, people are talking about you online, and you need to engage!  Marketers and individuals need to proactively develop, manage, track and monitor their brands online.  Brand management is a complex conversation on the Web.
Traditional media, social media, blogs, forums, [...]

Harvest Networking Group brings together like-minded professionals for the purposes of professional and personal development, job search techniques, best practices in career advancement, creating synergy, and facilitating business connections. Topic and speaker to be announced.
If you have an interest in joining the Harvest Networking Group, sign up for our distribution list at http://harvestconsultingllc.com/networking/.
You can also [...]

2009-Style Marketing Communications: How to Keep Your Head Above Water and Still Get the Word Out
We’ve all been hearing much about the economy and the impact on the local community, especially non-profit organizations. It’s a given that most if not all marketing budgets are smaller than in previous years. With a smaller marketing budget what [...]

Join Us for the International Marketing SIG
Network and share marketing tips with other marketing professionals in the international marketing space. This group meets on the first Wednesday of every month. Bill Kostrewski, Vice President – Int’l Trade Finance at Fifth Third Bank will be our speaker this month. Bill will share his wealth of knowledge [...]

Join Us for Networking/Happy Hour
On March 12 we are partnering with PRSA again to host a happy hour at BlackFinn. We will provide great drink specials and some free appetizers to get us all started.
All of our happy hours are a blast, so come on out and bring a friend or colleague. Plus, this is [...]

Word of Mouth Marketing Using Facebook & Twitter, Part Two
Continuing the topic from last month’s meeting, Rob Bunting of Cincinnati I-marketing Group will facilitate an open discussion on how marketers can use Facebook & Twitter to increase the online exposure for themselves and their organization.  Subjects to be covered include:

Basic instructions for creating and using [...]

Customer Loyalty and Planning
The B2B SIG group, partnering with the Northern Kentucky Chamber of Commerce, will meet on Friday, March 27th at the Chamber offices in Ft. Mitchell. All meetings will be held from 7:45 a.m – 9:00 in the Chamber’s NOR-Com Room (300 Buttermilk Pike, 0.25 miles east of I-75). Our topic for the [...]