The Power of NASCAR: Marketing at 200 m.p.h.
How does the number one spectator sport continue its momentum and marketing prowess? Find out by attending our March 20 luncheon to hear from our presenter, Ted Van Zelst, director of business development for NASCAR. Ted who is responsible for securing new official partners for the sport will share how this powerhouse professional sport continues to persevere even in the face of strong economic headwinds.
With roots as regional entertainment in the Southeastern U.S., NASCAR has grown to become the second-most popular professional sport in terms of television ratings inside the U.S., ranking behind only the National Football League.
At the luncheon you will gain a better understanding of this national phenomena, its history and current day footprint. Hear how both B-to-C and B-to-B companies have leveraged the power of sponsorship beyond the Sunday race, driving real results for their brands, their products and services.
About the Speaker
Ted Van Zelst leads business development in securing new Official Partners for NASCAR, which has the most corporate involvement of any sport. Over the past five years, he has secured a number of new partners, including Prilosec OTC, Ingersoll-Rand, Camping World, AFLAC and Ask.com. Prior to joining NASCAR in the sanctioning body’s New York corporate marketing office in 2004, Ted was Director of Sponsorship Sales and Service for the New York Islanders. Van Zelst, is a 1994 graduate of Indiana University. He resides in Massapequa, NY with his wife, Jennifer.
THANKS TO OUR SPONSOR
When:
Friday, March 20, 2009
Where:
Radisson Hotel Riverfront
Covington, KY
Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 – Lunch and program
Cost:
AMA Members
$30 for Reservations made by March 17
$35 for Reservations made after March 17
AMA Student Members – $10
Non-Members
$45 for Reservations made by March 17
$50 for Reservations made after March 17
Menu – Meat Lasagna or Vegetable Lasagna (for Lent)
(To request vegetable lasagna, indicate in the comments box in the registration payment form.)
Register for this event.
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