Cross-Cultural Communication and Its Impact
We’ll explore the effects of cross-cultural communication on relationship building, negotiations and brand message. Discover what resources are available to help with global messaging and find out how to align your marketing and sales forces to be most effective in achieving international goals. Our speaker will be Michael A. Webb, Chair, Department of Economics, Williams College of Business at Xavier University.
Key Takeaways:
- Understand differences in decision-making, conversing, and relationship-building across different countries
- Tailor selling techniques and messages so they account for how decisions
are made within a culture - Better understand what is occurring during meetings and negotiations with
their counterparts from different cultures; and - Develop effective business relationships across different cultures
About the Speaker
Mike Webb is a professor and department chair at Xavier University that teaches International Business. He has been at Xavier for 12 years, including six as dean of the Williams College of Business. Mike has lived and worked in Germany, Costa Rica, and Japan, and has worked in Brazil, France, Austria, Croatia, and China. He has consulted for companies regarding cross-cultural issues and has published research on the brain drain, trade policy and economic development.
When:
Wednesday, March 4, 2009
7:45 a.m.- 9:00 a.m.
Where:
Curtis, Inc.
1105 Western Avenue Cincinnati, OH 45203 Map
Cost:
Members – Free!
Non-Members – $10
Students – Free!
Register below for this event.
[register eventid=85]
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