Wednesday, May 28th, 2008

Topic:Online Market Research—Are You Getting What You are Paying For?

Join us on Wednesday, May 28th at 7:45 a.m. at Web Media Tools, located at 18 W. 7th Street, 3rd Floor (above Provident Camera). There is affordable parking close to the location, such as the Gramercy Garage (Enter from 7th Street between Elm & Race), which is only $1 for two hours. Pastries and beverages will be provided!

Online research has made it quicker and easier to get customer input. But, are we always getting what we want and need?

• Will today’s consumers who won’t sit through at 30 second commercial stay engaged for a 20-30 minute questionnaire?
• Will the target customer we need to talk to choose to participate in our survey?
• If a research request interrupts what you personally are doing, do YOU stop and participate?
• Does the incentive just engage consumers or introduce bias? How long will today’s consumer stay engaged in an online study?
• How do we make sure we are talking to the right people about the right questions to get the right results?

Online research is key research tool. We will discuss the strengths, weaknesses, and challenges of this research methodology and how to get good results. We encourage members and non-members from client companies, research companies, and our local universities to come join us to provide additional perspective to this lively discussion.

Also, all of you know at least one great person who is involved with market research. Bring them with you to join our discussion!

When:
Wednesday,May 28th, 2008
7:45 a.m.

Where:
Web Media Tools
18. W. 7th Street, 3rd Floor
Downtown

Cost:
Members – Free!
Non-Members – $10