If you would like to view the November 21 luncheon presentation by KT Remus from Urban Active, Go here to download your copy.

As marketing professionals many of our conversations revolve around brand – maintaining the brand, growing the brand, building brand awareness and loyalty…. What about a total brand makeover – down to changing the business name? How does a marketing professional go about such a substantial change? In 2007, Global Fitness Holdings took the leap of faith to drop a well known brand (Gold’s Gym) for a virtually unheard of name, Urban Active. How was this company able to successfully make the transition?

KT Remus, Senior Director of Marketing & Advertising, will talk about that transition and Urban Active’s re-branding process, as well as what the future holds for the Urban Active brand. You’ll also learn about the history of the fitness industry and of Global Fitness Holdings, the parent of Urban Active.

Urban Active Fitness is the dream of one man – Royce Pulliam who started a single World Gym in Lexington in 1994. By 2000 there were 7 locations that later took on the Gold’s Gym name. In November of 2007 they became Urban Active, a 100% ‘member-centric’ club. There are currently 10 locations in the Greater Cincinnati area alone and over 30 throughout Ohio, Kentucky and Tennessee. Urban Active is still growing with plans to expand into 3 additional states and expand to 40 locations by the end of 2009.

About the Speaker
Since 2003, KT Remus has been Director of Marketing at one of the nation’s top-ranked health and fitness chains. KT is originally from Dallas where she was Director of Marketing for an 8 club Gold’s Gym Franchise.

KT has also worked in the aviation and hospitality industries. She is herself an entrepreneur.

Thanks to our event sponsor!

When:
Friday, November 21, 2008

Where:
Radisson Hotel Riverfront
Covington, KY

Time:
11:30 am – 12:00 – Registration & Networking
12:00 – 1:15 – Lunch and program

Cost:
AMA Members
$30 for Reservations made by November 18
$35 for Reservations made after November 18
AMA Student Members - $18

Non-Members
$45 for Reservations made by November 18
$50 for Reservations made after November 18

Cancellations must be made 48 hours in advance to avoid billing. To cancel your reservation, please call the AMA at 513.784.2373 or email info@cincinnatiama.org.

Menu: Roasted Turkey and Dressing (To request a vegetarian meal, please indicate so in the comments box when registering)

Register below to this event.