Social Media Marketing to Women
B2B or B2C, you probably market your company to women – and, if not, you should. Women make/influence 85% of consumer purchase decisions. By 2010, women will control more wealth than men. AND women are online and social. We’ll look at how you can use social media marketing to build your brand and sales. We’ll explore women in the blogosphere and why that is important to your business. Think you can market just the same as your market to men? Come to this AMA SIG and let’s talk about that.
Debba Haupert is founder of Girlfriendology.com, the online community for women based on female friendship. She has built that community through social media as well as utilizing her experience in traditional marketing (SEO, communications, product development and more). She works with companies to reach the female consumer through social media and marketing.
When:
Wednesday, December 10, 2008
Where:
Web Media Tools
18 West 7th Street, 3rd floor (between Vine & Race on the north side of the street above Provident Camera)
Parking is available nearby, including down the street at the Gramercy Garage (7th & Elm) and a block away at Fountain Square.
Time:
11:30 a.m. – 1:00 p.m.
Cost:
Members – Free!
Non-Members – $10.00
Register below for this event.
[register eventid=53]
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