Social Media Marketing to Women

B2B or B2C, you probably market your company to women – and, if not, you should. Women make/influence 85% of consumer purchase decisions. By 2010, women will control more wealth than men. AND women are online and social. We’ll look at how you can use social media marketing to build [...]

Brand Research & Leading and Lagging Performance Indicators.

What is the best way to steer the growth of your brand in tough economic times?

Businesses are under financial and market pressure. Marketing is asked to drive profitable growth. Sales needs to get current customers to buy more. How do we know if we are performing [...]