Social Media Marketing to Women
B2B or B2C, you probably market your company to women – and, if not, you should. Women make/influence 85% of consumer purchase decisions. By 2010, women will control more wealth than men. AND women are online and social. We’ll look at how you can use social media marketing to build your [...]

Brand Research & Leading and Lagging Performance Indicators.
What is the best way to steer the growth of your brand in tough economic times?
Businesses are under financial and market pressure. Marketing is asked to drive profitable growth. Sales needs to get current customers to buy more. How do we know if we are [...]

Harvest Networking Group brings together like-minded professionals for the purposes of professional and personal development, job search techniques, best practices in career advancement, creating synergy, and facilitating business connections.
Our monthly networking meetings are held at the Madeira Municipal Building, Community Room, (lower level) at 7141 Miami Avenue on the second Tuesday of each month [...]

Going Green: The Value of Business
With energy consumption skyrocketing and seemingly endless resources beginning to look finite, the idea of “going green” is quickly changing from “trend” to “standard operating procedure.”
Smart businesses are making changes to conserve resources and reduce carbon emissions—and using this as a strong marketing tool to show their [...]

Tuesday, November 25, 2008
PF’s Gang is a monthly support/networking group assisting professionals seeking careers in sales, marketing, public relations, event planning and fundraising. The group meets for lunch on the fourth Tuesday every month from 11:30 am – 1:00 pm at Max & Ermas, Rookwood location.
There is no cost to attend although [...]

Differentiating Your Company Within Commoditized Markets
The B2B SIG group partnering with the Northern Kentucky Chamber of Commerce, will meet on Friday, November 21st, at Transfreight, 4123 Olympic Blvd, Erlanger … just this month
DIRECTIONS: From I-75 & I-275 interchange, go W about 1.5 mi to Mineola exit; turn L (S-ward), crossing over I-275; [...]

Pulling Away from the B2B Business Pack
Pete Healy, VP & Director of Social Media & Marketing at WonderGroup—a strategic 360° digital advertising agency in Cincinnati—continues his discussion of Bob Lamons’ book. Even if f you weren’t able to attend last month’s meeting, feel free to join us.

Pete encourages participants to read Bob’s book, because it’s [...]

Celebrate the season, visit with friends, network with professionals, and enjoy a delicious lunch. The local chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) are celebrating the holidays together.

To encourage the holiday spirit, we are partnering with the Cincinnati Freestore Foodbank on a canned food [...]

Intellectual Property in Advertising: Why You Should Care, What You Should Know
When should I do a trademark search? Or register a trademark? Do I have to register my material to get a copyright in it? What about the web – all of these issues are a little different now, right? Should I look [...]

If you would like to view the November 21 luncheon presentation by KT Remus from Urban Active, Go here to download your copy.
As marketing professionals many of our conversations revolve around brand – maintaining the brand, growing the brand, building brand awareness and loyalty…. What about a total brand makeover – down [...]

Join us on first Friday of each month as we discuss issues and topics that are important to marketers of non-profit organizations. For our December 5 meeting, the speaker will be Michelle Lentz who will discuss Blogging Tips and Techniques for Non-Profits.

All nonprofits and those interested in nonprofits, including non-members are welcome.
When:
Friday, December [...]

AMA Young Professionals and PRSA New Pros
The AMA YP and PRSA New Pros join forces for a special holiday happy hour. The happy hour is designed so that members of both groups can meet a few friendly faces before the combined AMA/PRSA December luncheon taking place the following week on December 12. Come meet [...]